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1. Exploring factors affecting pakistani students’ intentions to accept and use mobile advertising Nauman Zaheer, Muhammad Kashif, Samo Kropivnik, 2024, izvirni znanstveni članek Ključne besede: mobile advertising, consumer intentions, use behaviour, unified theory of acceptance and use of technology (UTAUT), Partial Least Squares Structural Equation Modelling (PLS-SEM) |
2. Statistical approaches to maximization of consistency in a cell culture process Doroteja Vujinović, 2024, magistrsko delo Ključne besede: cell culture process, viable cell density, bioreactor, regression analysis, partial least squares, multivariate statistical analysis, quality assurance |