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426 results

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361. Empowerment in social marketing
Tanja Kamin, Krzysztof Kubacki, Sara Atanasova, 2022, original scientific article

Keywords: empowerment, empowerment theory, critical social marketing, systematic review, social marketing, social change
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362. The effect of subjective well-being on consumption behavior
Miha Dominko, Miroslav Verbič, 2022, original scientific article

Keywords: marketing, consumer, consumer behaviour, subjective well-being, happiness, consumption, economic behavior
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363. Consumer-based brand equity
Maja Konečnik Ruzzier, Nuša Petek, Mojca Bavdaž, 2022, original scientific article

Keywords: marketing, brands, consumer behaviour, consumer-based brand equity, brand management, brand relationship, brand loyalty, brand awareness, brand image, perceived quality
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364. Consumer confusion caused by nutrition apps in product healthiness evaluation
Mila Zečević, Petar Gidaković, Vesna Žabkar, Mateja Kos Koklič, 2022, original scientific article

Keywords: marketing, nutrition, consumer behaviour, consumer confusion, perceived healthiness, attitude certainty, inconsistent information, nutrition apps
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365. Vpliv transparentnega oglaševanja z vplivneži na potrošnikovo zaupanje
Ajdan Pajntar, 2022, undergraduate thesis

Keywords: Oglaševanje, vplivneži, zaupanje, spletne govorice, vplivnostni marketing
Full text (file, 1,65 MB)

366. From car use reduction to ride-sharing
Barbara Culiberg, Hichang Cho, Mateja Kos Koklič, Vesna Žabkar, 2023, original scientific article

Keywords: marketing, traffic, ethics, sustainable development
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367. The influence of brand sustainability on purchase intentions
Petar Gidaković, Mateja Kos Koklič, Mila Zečević, Vesna Žabkar, 2022, original scientific article

Keywords: marketing, brands, consumer behaviour, brand sustainability, brand impressions, brand morality, brand warmth, brand competence
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368. Using screencasting videography to analyse consumer online fashion clothing purchase intention ; a comparison between men and women
Mihaela Kolačević, 2022, master's thesis

Keywords: marketing, consumer behaviour, purchasing, decision making, textile industry, izbira, sex
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369. Improving sales process by using Salesforce tool at Yaskawa Slovenija
Saša Miholič, 2022, master's thesis

Keywords: marketing, sales, customer relationship, information technology, cloud computing, programmes, Salesforce, improvements, case study
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370. A decentralised digital advertising model with blockchain technology ; an analysis of the Brave and BAT project
Rudi Fermo, 2022, master's thesis

Keywords: marketing, electronic marketing, informatics, blockchain technology, cryptocurrency, bitcoin, research, analysis
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