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291. Učinki komuniciranja na percepcijo gledališkega festivala pri mladih gledalcih. Primer Festivala Borštnikovo srečanje
Gordana Lacić, 2020, master's thesis

Keywords: marketing kulture, znamčenje v kulturi, identiteta tržne znamke, razvoj občinstva, percepcija tržne znamke.
Full text (file, 3,40 MB)

292. Socialnomarketinški pristopi za zmanjšanje uporabe plastične embalaže za enkratno uporabo med mladimi potrošniki
Petra Pance, 2020, master's thesis

Keywords: plastična embalaža za enkratno uporabo, okolju prijazno vedenje, socialni marketing, vedenjska sprememba
Full text (file, 976,44 KB)

293. Implementacija sistema za optimizirani vplivnostni marketing na Instagramu
Nejc Smolej, 2020, master's thesis

Keywords: vplivnostni marketing, gig ekonomija, nadzorna plošča, mobilna aplikacija
Full text (file, 12,35 MB)

294. Razprodano: tržnokomunikacijska orodja in marketing muzikala v Sloveniji
Gašper Oblak, 2020, undergraduate thesis

Keywords: tržno komuniciranje, tržnokomunikacijska orodja, muzikal, publiciteta, marketing
Full text (file, 2,10 MB)

295. Trajnostni razvoj in marketing v storitvenih dejavnostih: primer glampinga v Sloveniji
Tinkara Bizjak, 2020, undergraduate thesis

Keywords: storitve, trajnostni razvoj, trajnostni turizem, trajnostni marketing, glamping
Full text (file, 1,24 MB)

296. A comparative study of management of mistakes in cross-cultural marketing
Klemen Ahmetović, 2020, master's thesis

Keywords: marketing, marketing strategy, cross-cultural activities, consumer, culture, errors, research, analysis
Full text (outside link)

297. The risk of omitting warmth or competence information for brands on social media
Neža Maklin, 2020, master's thesis

Keywords: marketing, consumer behaviour, consumer psychology, brands, characteristics, research, analysis
Full text (outside link)

298. The impact of celebrity endorsement on consumer brand quality perception of sporting goods
Janža Vidoni, 2020, master's thesis

Keywords: marketing, sports, products, brands, image, quality, research, analysis
Full text (outside link)

299. The effects of the general data protection regulation (GDPR) on digital marketing practice in Slovenia
Dilara Özbay, 2020, master's thesis

Keywords: Slovenia, marketing, electronic marketing, human rights, data protection, GDPR, legislation, research, analysis
Full text (outside link)

300. The effect of eco packaging on consumer buying behaviour
Simona Stojanova, 2019, master's thesis

Keywords: Slovenia, consumerism, marketing, environmental protection, packaging, recycling, social responsibility, consumer behaviour, research, analysis
Full text (outside link)
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