1. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, higher education textbook Keywords: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Full text (outside link) |
2. An analysis of decision-making factors of international students in selecting the summer programmeAdrijana Lazić, Mirzad Brkić, 2015, master's thesis Keywords: visoko šolstvo, poslovne šole, Ekonomska fakulteta, izobraževanje, programi, mednarodno sodelovanje, trženje, case study, university education, business schools, Faculty of Economics, training, programmes, international cooperation, marketing, case study Full text (outside link) |
3. Analysis of young-adults' consumer behaviorZhonghui Ding, 2015, master's thesis Keywords: Slovenija, Hrvatska, Kitajska, kultura, medkulturno delovanje, trženje, vedenje potrošnikov, nakup, odločanje, mladina, mednarodne primerjave, Slovenia, Croatia, China, culture, cross-cultural activities, marketing, consumer behaviour, purchasing, decision making, youth, international comparisons Full text (outside link) |
4. A comparison of marketing practices in social media of Slovenian and Japanese companiesNobuhiko Haraguchi, Uroš Skulj, 2020, master's thesis Keywords: Slovenia, Japan, marketing, electronic marketing, business communication, social networks, industries, cases, case study, international comparisons Full text (outside link) |
5. A comparison of marketing practices in social media of Slovenian and Japanese companiesNobuhiko Haraguchi, Uroš Skulj, 2020, master's thesis Keywords: Slovenia, Japan, marketing, social networks, media, enterprises, cases, international comparisons Full text (outside link) |
6. International comparisons and intra-national heterogeneity of young-adult consumer characteristics in ChinaZhonghui Ding, 2022, doctoral dissertation Keywords: marketing, consumer, youth, generation gap, decision making, ethnocentrism, cross-cultural activities, regions, international comparisons, China Full text (outside link) |
7. The development of global public goods researchNina Ponikvar, Alan Velić, Katja Zajc Kejžar, 2023, review article Keywords: international trade, globalization, international marketing, consumer's protection, global public goods, global governance, international institutions, health, environment, security Full text (file, 352,63 KB) This document has more files! More... |
8. Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilitiesGregor Pfajfar, Maciej Mitręga, Aviv Shoham, 2024, review article Keywords: international trade, marketing, literature review, international dynamic marketing capabilities, international marketing capabilities, dynamic capabilities, international marketing, systematic literature review Full text (file, 1,37 MB) This document has more files! More... |