1 - 2 / 2 1 |
1. Transition towards sustainability Jana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier, 2019, izvirni znanstveni članek Ključne besede: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerism |
2. Segmentation of collaborative consumption consumers Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2022, izvirni znanstveni članek Ključne besede: marketing, consumption, consumer behaviour, cluster analysis, collaborative consumption, eco-consciousness, prosumption, segmentation, social identity theory, subjective norms |