101. The effect of subjective well-being on consumption behaviorMiha Dominko, Miroslav Verbič, 2022, original scientific article Keywords: marketing, consumer, consumer behaviour, subjective well-being, happiness, consumption, economic behavior
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102. Consumer-based brand equityMaja Konečnik Ruzzier, Nuša Petek, Mojca Bavdaž, 2022, original scientific article Keywords: marketing, brands, consumer behaviour, consumer-based brand equity, brand management, brand relationship, brand
loyalty, brand awareness, brand image, perceived quality
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103. Consumer confusion caused by nutrition apps in product healthiness evaluationMila Zečević, Petar Gidaković, Vesna Žabkar, Mateja Kos Koklič, 2022, original scientific article Keywords: marketing, nutrition, consumer behaviour, consumer confusion, perceived healthiness, attitude certainty, inconsistent information, nutrition apps
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104. The influence of brand sustainability on purchase intentionsPetar Gidaković, Mateja Kos Koklič, Mila Zečević, Vesna Žabkar, 2022, original scientific article Keywords: marketing, brands, consumer behaviour, brand sustainability, brand impressions, brand morality, brand warmth, brand competence
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107. Ethnocentrism in Slovenia : a study of beer consumersMaruša Lekše, 2021, master's thesis Keywords: Slovenia, consumer behaviour, consumer psychology, purchasing, decision making, ethnocentrism, brewery, research, analysis
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108. Online impulse buying during the COVID-19 pandemicEva Ogorevc, 2022, master's thesis Keywords: marketing, consumer behaviour, purchasing, decision making, online shopping, pandemic, Covid-19, research, analysis
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109. Consumption of dietary supplements and trust in information sources with regard to the COVID-19 pandemicMaria-Paula Tomac, 2022, master's thesis Keywords: marketing, consumer behaviour, purchasing, decision making, health, research, analysis, pandemic, Covid-19
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110. Tourist pro-environmental behaviourIana Bilynets, Ljubica Knežević Cvelbar, 2022, original scientific article Keywords: tourism, sustainable development, consumer behaviour, pro-environmental behaviour, tourists, environmental image, contextual impacts, behavioural spillover, daily behaviour
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