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1. Country-of-origin effect on coffee purchase by Italian consumers Alenka Cok, 2016, magistrsko delo Ključne besede: Italija, vedenje potrošnikov, nakup, odločanje, kava, poreklo blaga, raziskave, analiza, Italy, consumer behaviour, purchasing, decision making, coffee, country of origin, research, analysis |
2. Sensory branding and its impact on consumer brand identification and brand loyalty Angela Protikj, 2019, magistrsko delo Ključne besede: marketing, brands, coffee, Starbucks, consumer behaviour, loyalty, analysis |