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2. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole Ključne besede: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Celotno besedilo (povezava drugam) |
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4. Millennials' attitudes towards Instagram advertisementsBarbara Pikl, 2020, magistrsko delo Ključne besede: marketing, advertising, advertisement, media, social networks, Instagram, youth, research, analysis Celotno besedilo (povezava drugam) |
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7. The development of 360-degree digital marketing strategy and its key touchpointsTjaša Zver Siječić, 2023, magistrsko delo Ključne besede: marketing, marketing strategy, electronic marketing, advertising, consumer behaviour, brands, social networks, case study Celotno besedilo (datoteka, 3,40 MB) |