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21. Use of MaxDiff method in selecting green packaging attributes that influence purchase decisions in online shops Eva Jakomin, Iris Novak, Jasmina Štefanič, Ivan Toroš, Urška Stanković Elesini, 2022, original scientific article Keywords: advertising, green packaging, green products, MaxDiff analysis, online shop |
22. The influence of social media reviews on the international cosmetics market Marija Cvetanovska, 2023, master's thesis Keywords: marketing, cosmetics, market, social networks, advertising, internet, research, analysis |
23. The development of 360-degree digital marketing strategy and its key touchpoints Tjaša Zver Siječić, 2023, master's thesis Keywords: marketing, marketing strategy, electronic marketing, advertising, consumer behaviour, brands, social networks, case study |