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23 results

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1. Developing digital marketing with use of Facebook in the case of an e-commerce company
Magdalena Janevikj, 2020, master's thesis

Keywords: marketing, electronic marketing, social networks, Facebook, online shopping, advertising, research, analysis
Full text (outside link)

2. Ad personalization and the privacy paradox in data-driven marketing communication strategies
Maja Jovanovska, Maja Kralj, Nejc Jarm, 2020, master's thesis

Keywords: marketing, business communication, advertising, personality, privacy, marketing strategy, research, analysis
Full text (outside link)

3. Čustveno odzivanje porabnikov na televizijsko oglaševanje
Ivana Jurić, 2013, master's thesis

Keywords: marketing, advertising, advertisement, television, consumer psychology, analysis
Full text (outside link)

4. Odškodninska odgovornost Evropske unije za ukrepe bail-in: analiza primerov Kotnik in Ledra Advertising
Urška Ušeničnik, 2017, master's thesis/paper

Keywords: odškodninska odgovornost institucij Evropske unije, bail-in, bail-out, delitev bremen, pravica do lastnine, odškodninska tožba, načelo sorazmernosti, načelo »no creditor worse off«, Kotnik, Ledra Advertising
Full text (file, 1,19 MB)

5. Marketing communications and distribution of the beverage Pašareta
Izabel Može, 2015, master's thesis

Keywords: marketing, non-alcoholic beverages, new products, consumer behaviour, business communication, advertising, media, direktna prodaja, customer relationship
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6. The impact of guerrilla vs. traditional marketing communication on consumer attitudes
Ana Jankovska, 2015, master's thesis

Keywords: trženje, poslovno komuniciranje, oglaševanje, oglas, tipi, vedenje potrošnikov, raziskave, komparacije, marketing, business communication, advertising, advertisement, types, consumer behaviour, research, comparisons
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7. Pospeševanje prodaje in oglaševanje trgovine z izdelki za lov in ribolov
Gregor Štefančič, 2016, undergraduate thesis

Keywords: Slovenija, pospeševanje prodaje, tržne raziskave, segmentacija, prodaja, lov, ribištvo, advertising, finančna analiza, Trgovina Kostevc, analiza
Full text (outside link)

8. Adaptive algorithm for selecting profitable keywords
Talmaj Marinč, 2014, undergraduate thesis

Keywords: mathematics, keyword selection, online marketing, online advertising, adaptive algorithm, keyword portfolio optimization
Full text (file, 705,36 KB)

9. An analysis of ethics in marketing tobacco products
Mila Zečević, 2017, master's thesis

Keywords: marketing, ethics, business ethics, tobacco industry, social responsibility, advertising, youth, children, research
Full text (outside link)

10. Comparing the impact of content vs. traditional marketing on consumer attitude
Lena Čargonja, 2017, master's thesis

Keywords: marketing, consumer behaviour, consumer psychology, marketing strategy, advertising, business communication, trends, analysis
Full text (outside link)

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