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2. Industrial organizationLynne Pepall, Daniel Jay Richards, George Norman, 2005 Keywords: ekonomske teorije, industrijska organizacija, konkurenca, monopoli, tehnologija, stroški, tržna struktura, oligopoli, karteli, konflikti, združitve podjetij, ekonomska propaganda, R&D, eksternalije, avkcije, trgovinska politika, strategija, economic theories, industrial organization, competition, monopolies, technology, costs, market structure, oligopolies, cartels, conflicts, mergers, advertising, externalities, auctions, trade policy, strategy
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3. Advertising education in Central and Eastern EuropeVesna Žabkar, 2007, published scientific conference contribution Keywords: Srednja Evropa, Vzhodna Evropa, trženje, propaganda, študenti, izobraževanje, raziskave, Central Europe, Eastern Europe, marketing, advertising, students, training, research
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4. Odškodninska odgovornost Evropske unije za ukrepe bail-in: analiza primerov Kotnik in Ledra AdvertisingUrška Ušeničnik, 2017, master's thesis/paper Keywords: odškodninska odgovornost institucij Evropske unije, bail-in, bail-out, delitev bremen, pravica do lastnine, odškodninska tožba, načelo sorazmernosti, načelo »no creditor worse off«, Kotnik, Ledra Advertising
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5. Multimedia applicationsMatevž Pogačnik, 2013, published scientific conference contribution abstract (invited lecture) Keywords: multimedija, večpredstavnost, storitve, platforme, aplikacije, pametna televizija, oglaševanje, mobilni internet, hibridna rediodifuzno-širokopasovna televizija, WEB 2.0 tehnologije, multimedia, services, platforms, applications, smart TV, advertising, mobile internet, HbbTV, Web 2.0 technologies
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6. Monsters in advertisingSimona Klaus, 2010, published scientific conference contribution Keywords: folkloristika, občila, oglaševanje, oglasi, pošasti, folkloristics, mass media, advertising, monsters
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7. The impact of ad characteristics on adolescents'Domen Bajde, Irena Vida, 2008, original scientific article Keywords: tobačna industrija, oglas, propaganda, mladina, potrošnik, psihologija potrošnika, vedenjske znanosti, tobacco industry, advertisement, advertising, youth, consumer, consumer psychology, behavioural sciences
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8. Specific aspects of persuasion in advertisingAna Tkalac, 2001, professional article Keywords: trženje, poslovno komuniciranje, ekonomska propaganda, oglas, proizvodi, teorija, modeli, spremembe, raziskave, psihologija, marketing, business communication, advertising, advertisement, products, theory, models, changes, research, psychology
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9. Marketing communications and distribution of the beverage PašaretaIzabel Može, 2015, master's thesis Keywords: marketing, non-alcoholic beverages, new products, consumer behaviour, business communication, advertising, media, direktna prodaja, customer relationship
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