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1. Developing digital marketing with use of Facebook in the case of an e-commerce company
Magdalena Janevikj, 2020, master's thesis

Keywords: marketing, electronic marketing, social networks, Facebook, online shopping, advertising, research, analysis
Full text (outside link)

2. An overview of the crafts and creative economy
Zanda Brikmane, 2017, master's thesis

Keywords: spletna trgovina, Etsy, entrepreneurship, craft, creativeness, innovations, market, supply, demand, online shopping
Full text (outside link)

3. Implementation and evaluation of a shopping assistance chatbot in an e-commerce case
Tizian Böger, 2018, master's thesis

Keywords: informatics, information technology, business intelligence system, artificial intelligence, electronic commerce, online shopping, analysis
Full text (outside link)

4. Favoriziranje lastnih storitev kot zloraba prevladujočega položaja
Lenart Kumprej, 2020, master's thesis/paper

Keywords: Favoriziranje lastnih storitev, zloraba prevladujočega položaja, vertikalna diskriminacija, Google Search (Shopping).
Full text (file, 1,29 MB)

5. Challenges of creating a digital strategy for retailers
Marie Kress, 2022, master's thesis

Keywords: trade, international trade, retail trade, digitalization, information technology, online shopping, changes
Full text (outside link)

6. Online impulse buying during the COVID-19 pandemic
Eva Ogorevc, 2022, master's thesis

Keywords: marketing, consumer behaviour, purchasing, decision making, online shopping, pandemic, Covid-19, research, analysis
Full text (outside link)

7. An analysis and implementation of content marketing strategy : the case of "Sport Garage"
Ana Pavlova, 2023, master's thesis

Keywords: marketing, marketing strategy, electronic marketing, social networks, online shopping, cases, analysis
Full text (outside link)

8. Psychological contract breach and opportunism in the sharing economy
Barbara Culiberg, Ibrahim Abosag, Barbara Čater, 2023, original scientific article

Keywords: marketing, sharing economy, online shopping, trust, airbnb, providers, psychological contract breach, opportunism, structural equation modelling
Full text (file, 953,07 KB) This document has more files! More...

9. Factors of mobile shopping in Slovenia
Renato Prtenjak, 2024, master's thesis

Keywords: Slovenia, trade, online shopping, purchasing, decision making, consumer behaviour, marketing, research
Full text (file, 2,16 MB)

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