1. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole Ključne besede: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Celotno besedilo (povezava drugam) |
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3. The effect of eco packaging on consumer buying behaviourSimona Stojanova, 2019, magistrsko delo Ključne besede: Slovenia, consumerism, marketing, environmental protection, packaging, recycling, social responsibility, consumer behaviour, research, analysis Celotno besedilo (povezava drugam) |
4. Attitudes of Slovenian consumers towards green cosmeticsEma Perhavec, 2020, magistrsko delo Ključne besede: marketing, consumerism, consumer behaviour, purchasing, decision making, cosmetics, ecology, research, analysis Celotno besedilo (povezava drugam) |
5. Transition towards sustainabilityJana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier, 2019, izvirni znanstveni članek Ključne besede: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerism Celotno besedilo (datoteka, 781,22 KB) Gradivo ima več datotek! Več... |
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