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1. Developing digital marketing with use of Facebook in the case of an e-commerce company
Magdalena Janevikj, 2020, magistrsko delo

Ključne besede: marketing, electronic marketing, social networks, Facebook, online shopping, advertising, research, analysis
Celotno besedilo (povezava drugam)

2. An overview of the crafts and creative economy
Zanda Brikmane, 2017, magistrsko delo

Ključne besede: spletna trgovina, Etsy, entrepreneurship, craft, creativeness, innovations, market, supply, demand, online shopping
Celotno besedilo (povezava drugam)

3. Implementation and evaluation of a shopping assistance chatbot in an e-commerce case
Tizian Böger, 2018, magistrsko delo

Ključne besede: informatics, information technology, business intelligence system, artificial intelligence, electronic commerce, online shopping, analysis
Celotno besedilo (povezava drugam)

4. Challenges of creating a digital strategy for retailers
Marie Kress, 2022, magistrsko delo

Ključne besede: trade, international trade, retail trade, digitalization, information technology, online shopping, changes
Celotno besedilo (povezava drugam)

5. Online impulse buying during the COVID-19 pandemic
Eva Ogorevc, 2022, magistrsko delo

Ključne besede: marketing, consumer behaviour, purchasing, decision making, online shopping, pandemic, Covid-19, research, analysis
Celotno besedilo (povezava drugam)

6. An analysis and implementation of content marketing strategy : the case of "Sport Garage"
Ana Pavlova, 2023, magistrsko delo

Ključne besede: marketing, marketing strategy, electronic marketing, social networks, online shopping, cases, analysis
Celotno besedilo (povezava drugam)

7. Psychological contract breach and opportunism in the sharing economy
Barbara Culiberg, Ibrahim Abosag, Barbara Čater, 2023, izvirni znanstveni članek

Ključne besede: marketing, sharing economy, online shopping, trust, airbnb, providers, psychological contract breach, opportunism, structural equation modelling
Celotno besedilo (datoteka, 953,07 KB) Gradivo ima več datotek! Več...

8. Factors of mobile shopping in Slovenia
Renato Prtenjak, 2024, magistrsko delo

Ključne besede: Slovenia, trade, online shopping, purchasing, decision making, consumer behaviour, marketing, research
Celotno besedilo (datoteka, 2,16 MB)

9. The impact of digitalization on grocery retailers
Milena Komadina, 2024, magistrsko delo

Ključne besede: retail trade, online shopping, digitalization, purchasing, consumer behaviour, cases, analysis, youth
Celotno besedilo (datoteka, 1,42 MB)
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