21. Brand loyalty to smartphones in SloveniaHaris Beširević, 2017, magistrsko delo Ključne besede: Slovenia, marketing, high technology, mobile telephony, brands, value, loyalty, models, research, analysis Celotno besedilo (povezava drugam) |
22. Web analytics usage in e-commercePatricia Bevc, 2017, magistrsko delo Ključne besede: marketing, electronic marketing, marketing strategy, electronic commerce, analytical department, analysis, research, primeri, Slovenia Celotno besedilo (povezava drugam) |
23. Measurement of marketing performance and marketing strategy in Slovenian companiesGrega Todorović, Anja Trobec, 2017, magistrsko delo Ključne besede: Slovenia, enterprises, marketing, marketing strategy, business communication, business efficiency, measurements, research, analysis Celotno besedilo (povezava drugam) |
24. An analysis of ethics in marketing tobacco productsMila Zečević, 2017, magistrsko delo Ključne besede: marketing, ethics, business ethics, tobacco industry, social responsibility, advertising, youth, children, research Celotno besedilo (povezava drugam) |
25. The role of socio-psychological factors in consumer ethnocentrism in UkraineElina Komlanc, 2017, magistrsko delo Ključne besede: marketing, cross-cultural activities, ethnocentrism, psychology, sociological aspect, consumer behaviour, society, research, data, analysis, Ukraina Celotno besedilo (povezava drugam) |
26. Understanding China's modern urban consumersMaja Hvalica, 2017, magistrsko delo Ključne besede: China, marketing, consumer behaviour, purchasing, decision making, culture, changes, personality, research, analysis Celotno besedilo (povezava drugam) |
27. Consumer ethnocentrism, affinity, animosity and disidentification, and their effects on the purchase behavior of Brazilian consumersSeverin Stepan, 2017, magistrsko delo Ključne besede: Brazil, marketing, cross-cultural activities, ethnocentrism, consumer behaviour, purchasing, decision making, research, analysis Celotno besedilo (povezava drugam) |
28. Impact of innovation on consumer's brand perceptionŽiva Benčina, Teja Burja, 2018, magistrsko delo Ključne besede: marketing, brands, innovations, valuation, consumer, consumer behaviour, research, analysis Celotno besedilo (povezava drugam) |
29. Consumers' perceived value of Adidas as a casual sportswear brandGregor Debeljak, Maja Mikulin, 2018, magistrsko delo Ključne besede: marketing, brands, textile industry, sports, valuation, consumer behaviour, research, analysis Celotno besedilo (povezava drugam) |
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