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245. Do brand warmth and brand competence add value to consumers?Živa Kolbl, Adamantios Diamantopoulos, Maja Arslanagić-Kalajdžić, Vesna Žabkar, 2020, izvirni znanstveni članek Ključne besede: consumer, brands, consumer behaviour, marketing Celotno besedilo (datoteka, 998,41 KB) |
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248. Developing an e-commerce platform for Electrolux professional brandAnna Toffoli, 2018, magistrsko delo Ključne besede: Italy, market, marketing, business communication, relationship marketing, electronic marketing, case study, household appliances, enterprises, Electrolux Celotno besedilo (povezava drugam) |
249. Impact of innovation on consumer's brand perceptionŽiva Benčina, Teja Burja, 2018, magistrsko delo Ključne besede: marketing, brands, innovations, valuation, consumer, consumer behaviour, research, analysis Celotno besedilo (povezava drugam) |
250. Consumers' perceived value of Adidas as a casual sportswear brandGregor Debeljak, Maja Mikulin, 2018, magistrsko delo Ključne besede: marketing, brands, textile industry, sports, valuation, consumer behaviour, research, analysis Celotno besedilo (povezava drugam) |