1. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole Ključne besede: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Celotno besedilo (povezava drugam) |
2. An analysis of the water sector in the Federation Bosnia and HerzegovinaElvira Mujkić, 2015, magistrsko delo Ključne besede: BIH, vodno gospodarstvo, voda, cena, tarife, struktura, oblikovanje cene, trg, vrednotenje, Bosnia and Herzegovina, water supply, water, price, tariffs, structure, pricing, market, valuation Celotno besedilo (povezava drugam) |
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