1. Financial Times marketing casebook
Levela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole

Ključne besede: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
Celotno besedilo (povezava drugam)

3. Connecting demand chain requirements and channel competencies in specific industry
Boštjan Hribovšek, 2016, magistrsko delo

Ključne besede: Slovenia, graphic industry, market, demand, competence, marketing channels, structure
Celotno besedilo (povezava drugam)

5. The market structure and regulation of over-the top messaging services
Adam Wilson, 2021, magistrsko delo

Ključne besede: informatics, information technology, services, communication, regulation, market, structure
Celotno besedilo (povezava drugam)