1. Cultural values and consumer ethnocentrism in SloveniaAdela Požežnik, 2015, magistrsko delo Ključne besede: Slovenija, medkulturno delovanje, etnocentrizem, kultura, vedenje potrošnikov, odločanje, vrednote, raziskave, analiza, Slovenia, cross-cultural activities, ethnocentrism, culture, consumer behaviour, decision making, values, research, analysis Celotno besedilo (povezava drugam) |
2. Consumer ethnocentrism and its effects on the French buying behaviourEva Frančič, 2015, magistrsko delo Ključne besede: Francija, trženje, etnocentrizem, medkulturno delovanje, vedenje potrošnikov, research, analiza, France, marketing, ethnocentrism, cross-cultural activities, consumer behaviour, raziskave, analysis Celotno besedilo (povezava drugam) |
3. An analysis of consumer ethnocentrism and its sources and effects in MacedoniaMilena Pagovska, 2015, magistrsko delo Ključne besede: Makedonija, medkulturno delovanje, etnocentrizem, trženje, vedenje potrošnikov, odločanje, podatki, meritve, Macedonia, cross-cultural activities, ethnocentrism, marketing, consumer behaviour, decision making, data, measurements Celotno besedilo (povezava drugam) |
4. The role of socio-psychological factors in consumer ethnocentrism in UkraineElina Komlanc, 2017, magistrsko delo Ključne besede: marketing, cross-cultural activities, ethnocentrism, psychology, sociological aspect, consumer behaviour, society, research, data, analysis, Ukraina Celotno besedilo (povezava drugam) |
5. Consumer ethnocentrism, affinity, animosity and disidentification, and their effects on the purchase behavior of Brazilian consumersSeverin Stepan, 2017, magistrsko delo Ključne besede: Brazil, marketing, cross-cultural activities, ethnocentrism, consumer behaviour, purchasing, decision making, research, analysis Celotno besedilo (povezava drugam) |
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7. The nation as an imagined commodityMaruša Pušnik, Dejan Jontes, 2022, izvirni znanstveni članek Ključne besede: commodification, ethnocentrism, First Lady, ideology, Melania Trump, nationalism, nation as commodity, nation branding, patriotism, Slovenia, branding, marketing, mass media Celotno besedilo (datoteka, 202,80 KB) Gradivo ima več datotek! Več... |
8. Ethnocentrism in Slovenia : a study of beer consumersMaruša Lekše, 2021, magistrsko delo Ključne besede: Slovenia, consumer behaviour, consumer psychology, purchasing, decision making, ethnocentrism, brewery, research, analysis Celotno besedilo (povezava drugam) |
9. A comparison of perceptions about the global brands on the basis of ethnocentrism in India and SloveniaManodnya Malekar, 2022, magistrsko delo Ključne besede: Slovenia, India, marketing, brands, McDonalds, L'Oreal, ethnocentrism, research, analysis Celotno besedilo (povezava drugam) |
10. International comparisons and intra-national heterogeneity of young-adult consumer characteristics in ChinaZhonghui Ding, 2022, doktorska disertacija Ključne besede: marketing, consumer, youth, generation gap, decision making, ethnocentrism, cross-cultural activities, regions, international comparisons, China Celotno besedilo (povezava drugam) |