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13 rezultatov
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1. Čustveno odzivanje porabnikov na televizijsko oglaševanje
Ivana Jurić, 2013, magistrsko delo

Ključne besede: marketing, advertising, advertisement, television, consumer psychology, analysis
Celotno besedilo (povezava drugam)

2. Differences in the need for cognition and emotional reactions in customer perceptions in advertising of theatre production
Andrei Savushkin, 2024, magistrsko delo

Ključne besede: marketing, behavioural sciences, culture, event, customer behaviour, consumer psychology, research, analysis
Celotno besedilo (povezava drugam)

3. Corporate social responsibility and consumers's willingness to pay
Anja Bavčar, 2017, magistrsko delo

Ključne besede: marketing, consumer behaviour, consumer psychology, purchasing, decision making, social responsibility, research, analysis
Celotno besedilo (povezava drugam)

4. A study of consumer attitudes and motivation to use herbal products in India
Prakriti Gaur, 2017, magistrsko delo

Ključne besede: India, consumer behaviour, purchasing, decision making, consumer psychology, culture, research, analysis
Celotno besedilo (povezava drugam)

5. The role of socio-psychological factors in consumer ethnocentrism in Ukraine
Elina Komlanc, 2017, magistrsko delo

Ključne besede: marketing, cross-cultural activities, ethnocentrism, psychology, sociological aspect, consumer behaviour, society, research, data, analysis, Ukraina
Celotno besedilo (povezava drugam)

6. Comparing the impact of content vs. traditional marketing on consumer attitude
Lena Čargonja, 2017, magistrsko delo

Ključne besede: marketing, consumer behaviour, consumer psychology, marketing strategy, advertising, business communication, trends, analysis
Celotno besedilo (povezava drugam)

7. Environmentally and socially responsible marketing strategies from managerial and consumer's side
Maja Hosta, 2019, doktorska disertacija

Ključne besede: marketing, marketing strategy, sustainable development, social responsibility, consumer behaviour, consumer psychology, behavioural sciences, planning, theory
Celotno besedilo (povezava drugam)

8. The risk of omitting warmth or competence information for brands on social media
Neža Maklin, 2020, magistrsko delo

Ključne besede: marketing, consumer behaviour, consumer psychology, brands, characteristics, research, analysis
Celotno besedilo (povezava drugam)

9. Consumer attitudes toward the ethics of neuromarketing in the Western Balkans
Aida Zukić, 2019, magistrsko delo

Ključne besede: the Balkans, marketing, neuroscience, consumer psychology, ethics, research, analysis
Celotno besedilo (povezava drugam)

10. Ethnocentrism in Slovenia : a study of beer consumers
Maruša Lekše, 2021, magistrsko delo

Ključne besede: Slovenia, consumer behaviour, consumer psychology, purchasing, decision making, ethnocentrism, brewery, research, analysis
Celotno besedilo (povezava drugam)
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