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1. Čustveno odzivanje porabnikov na televizijsko oglaševanje
Ivana Jurić, 2013, magistrsko delo

Ključne besede: marketing, advertising, advertisement, television, consumer psychology, analysis
Celotno besedilo (povezava drugam)

2. Marketing theory
2000, učbenik za višje in visoke šole

Ključne besede: trženje, teorija, filozofija, strategija trženja, ekonomičnost, gospodarnost, potrošnik, psihologija potrošnika, vedenje, kultura, trg, segmentacija, pozicioniranje, komuniciranje, storitve, neprofitne organizacije, poslovna etika, marketinški splet, zgodovinski pregledi, postmodernizem, prihodnost, predvidevanje, učbeniki, zborniki, marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works
Celotno besedilo (povezava drugam)

3. Financial Times marketing casebook
Levela Rickard, Kit Jackson, 2000, učbenik za višje in visoke šole

Ključne besede: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
Celotno besedilo (povezava drugam)

4. Corporate social responsibility and consumers's willingness to pay
Anja Bavčar, 2017, magistrsko delo

Ključne besede: marketing, consumer behaviour, consumer psychology, purchasing, decision making, social responsibility, research, analysis
Celotno besedilo (povezava drugam)

5. A study of consumer attitudes and motivation to use herbal products in India
Prakriti Gaur, 2017, magistrsko delo

Ključne besede: India, consumer behaviour, purchasing, decision making, consumer psychology, culture, research, analysis
Celotno besedilo (povezava drugam)

6. The role of socio-psychological factors in consumer ethnocentrism in Ukraine
Elina Komlanc, 2017, magistrsko delo

Ključne besede: marketing, cross-cultural activities, ethnocentrism, psychology, sociological aspect, consumer behaviour, society, research, data, analysis, Ukraina
Celotno besedilo (povezava drugam)

7. Comparing the impact of content vs. traditional marketing on consumer attitude
Lena Čargonja, 2017, magistrsko delo

Ključne besede: marketing, consumer behaviour, consumer psychology, marketing strategy, advertising, business communication, trends, analysis
Celotno besedilo (povezava drugam)

8. Environmentally and socially responsible marketing strategies from managerial and consumer's side
Maja Hosta, 2019, doktorska disertacija

Ključne besede: marketing, marketing strategy, sustainable development, social responsibility, consumer behaviour, consumer psychology, behavioural sciences, planning, theory
Celotno besedilo (povezava drugam)

9. The risk of omitting warmth or competence information for brands on social media
Neža Maklin, 2020, magistrsko delo

Ključne besede: marketing, consumer behaviour, consumer psychology, brands, characteristics, research, analysis
Celotno besedilo (povezava drugam)

10. Consumer attitudes toward the ethics of neuromarketing in the Western Balkans
Aida Zukić, 2019, magistrsko delo

Ključne besede: the Balkans, marketing, neuroscience, consumer psychology, ethics, research, analysis
Celotno besedilo (povezava drugam)
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