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12. Developing an e-commerce platform for Electrolux professional brandAnna Toffoli, 2018, magistrsko delo Ključne besede: Italy, market, marketing, business communication, relationship marketing, electronic marketing, case study, household appliances, enterprises, Electrolux Celotno besedilo (povezava drugam) |
13. Adjusting hotel marketing communication to millennialsNina Leščanec, 2019, magistrsko delo Ključne besede: tourism, youth, holidays, hotel industry, marketing, business communication, social networks, research, analysis Celotno besedilo (povezava drugam) |
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15. A comparison of marketing practices in social media of Slovenian and Japanese companiesNobuhiko Haraguchi, Uroš Skulj, 2020, magistrsko delo Ključne besede: Slovenia, Japan, marketing, electronic marketing, business communication, social networks, industries, cases, case study, international comparisons Celotno besedilo (povezava drugam) |
16. The process of rebranding as a tool for altering consumer’s brand perceptionKatarina Kern Pirnat, 2021, magistrsko delo Ključne besede: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis Celotno besedilo (povezava drugam) |
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19. Giving sense to change leadershipAntonio Sadarić, Miha Škerlavaj, 2023, izvirni znanstveni članek Ključne besede: organization, knowledge transfer, communications, business efficiency, change leadership, persuasive communication, narrative-based process model, social cognitive theory Celotno besedilo (datoteka, 837,05 KB) Gradivo ima več datotek! Več... |
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