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33. The process of rebranding as a tool for altering consumer’s brand perceptionKatarina Kern Pirnat, 2021, magistrsko delo Ključne besede: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis Celotno besedilo (povezava drugam) |
34. Internal brand communication for transforming employees into brand championsMaja Konečnik Ruzzier, Katja Terglav, Robert Kaše, 2021, izvirni znanstveni članek Ključne besede: enterprise, marketing, personell, brands, internal branding, internal brand communication, employee-brand fit, employee brand knowledge, affective brand commitment Celotno besedilo (datoteka, 287,26 KB) Gradivo ima več datotek! Več... |
35. The formation of consumers' warmth and competence impressions of corporate brandsPetar Gidaković, Vesna Žabkar, 2022, izvirni znanstveni članek Ključne besede: corporations, brands, consumer behaviour, consumer trust, corporate associations, corporate branding, impression management, warmth and competence Celotno besedilo (datoteka, 466,11 KB) Gradivo ima več datotek! Več... |
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37. Consumer-based brand equityMaja Konečnik Ruzzier, Nuša Petek, Mojca Bavdaž, 2022, izvirni znanstveni članek Ključne besede: marketing, brands, consumer behaviour, consumer-based brand equity, brand management, brand relationship, brand
loyalty, brand awareness, brand image, perceived quality Celotno besedilo (datoteka, 473,50 KB) Gradivo ima več datotek! Več... |
38. The influence of brand sustainability on purchase intentionsPetar Gidaković, Mateja Kos Koklič, Mila Zečević, Vesna Žabkar, 2022, izvirni znanstveni članek Ključne besede: marketing, brands, consumer behaviour, brand sustainability, brand impressions, brand morality, brand warmth, brand competence Celotno besedilo (datoteka, 350,78 KB) Gradivo ima več datotek! Več... |
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40. A comparison of perceptions about the global brands on the basis of ethnocentrism in India and SloveniaManodnya Malekar, 2022, magistrsko delo Ključne besede: Slovenia, India, marketing, brands, McDonalds, L'Oreal, ethnocentrism, research, analysis Celotno besedilo (povezava drugam) |