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13. Environmentally and socially responsible marketing strategies from managerial and consumer's sideMaja Hosta, 2019, doctoral dissertation Keywords: marketing, marketing strategy, sustainable development, social responsibility, consumer behaviour, consumer psychology, behavioural sciences, planning, theory Full text (outside link) |
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15. Making brands matter to generation ZVladimira Ajduković, 2020, master's thesis Keywords: marketing, marketing strategy, marketing mix, brands, age, generation gap, social networks, research, analysis Full text (outside link) |
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18. Residents' attitudes towards overtourism from the perspective of tourism impacts and cooperation—the case of LjubljanaKir Kuščer, Tanja Mihalič, 2019, original scientific article Keywords: tourism, marketing, strategy, sustainable tourism, responsible tourism, overtourism, antitourism, tourism impacts, overcrowding, cooperation Full text (file, 1,31 MB) This document has more files! More... |
19. Development of marketing strategy for a new premium skincare brand in SloveniaMaša Korošec, 2021, master's thesis Keywords: marketing, cosmetics, marketing strategy, products, decision making, consumer behaviour, positioning, research, analysis Full text (outside link) |
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