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12. An assessment of business opportunities for a software development in the m-Health fieldBrent LaRue, Marko Nikolovski, 2014, master's thesis Keywords: trženje, tržne raziskave, tržna analiza, zdravstvo, elektronsko poslovanje, mobilna telefonija, software, aplikacija, proizvodi, konkurenca, marketing, market research, market analysis, health services, electronic commerce, mobile telephony, software, application, products, competition Full text (outside link) |
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14. Primerjava učinkovitosti klasičnega in tehnološko podprtega poslovnega komuniciranjaPeter Podhostnik, 2014, master's thesis Keywords: communications, business communication, information technology, meetings, pogajanja, Internet, electronic marketing, research, analysis Full text (outside link) |
15. Dyadic perspective on marketing accountability and customer perceived value in business relationshipsMaja Arslanagić-Kalajdžić, 2015, doctoral dissertation Keywords: marketing, responsibility, value, consumer, enterprises, customer relationship, economic relations, research, models, analysis Full text (outside link) |
16. Perception and importance of authenticity among the subgroup of Chinese generation YLuka Maslač, 2014, master's thesis Keywords: Kitajska, turizem, demografija, mladina, kultura, trženje, raziskave, analiza, China, tourism, demography, youth, culture, marketing, research, analysis Full text (outside link) |
17. The impact of guerrilla vs. traditional marketing communication on consumer attitudesAna Jankovska, 2015, master's thesis Keywords: trženje, poslovno komuniciranje, oglaševanje, oglas, tipi, vedenje potrošnikov, raziskave, komparacije, marketing, business communication, advertising, advertisement, types, consumer behaviour, research, comparisons Full text (outside link) |
18. Consumer ethnocentrism and its effects on the French buying behaviourEva Frančič, 2015, master's thesis Keywords: Francija, trženje, etnocentrizem, medkulturno delovanje, vedenje potrošnikov, research, analiza, France, marketing, ethnocentrism, cross-cultural activities, consumer behaviour, raziskave, analysis Full text (outside link) |
19. The perception of sustainability among top brandsDarja Tomaščin, 2016, master's thesis Keywords: Apple, Google, Coca-Cola, IBM, Microsoft, marketing, trademarks, valuation, yield, research, analysis, consumer, comparisons Full text (outside link) |
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