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2. Ad personalization and the privacy paradox in data-driven marketing communication strategiesMaja Jovanovska, Maja Kralj, Nejc Jarm, 2020, master's thesis Keywords: marketing, business communication, advertising, personality, privacy, marketing strategy, research, analysis Full text (outside link) |
3. Data mining guided process for churn in grocery retailGermán Augusto Díaz Méndez, 2021, master's thesis Keywords: informatics, information technology, business process, marketing, customer relationship, retail trade, models, research, analysis Full text (outside link) |
4. Marketing of Uttar Pradesh (India) as a tourist destinationPartha Sarthi Sen Sharma, 2008, master's thesis Keywords: Indija, turizem, turistična geografija, trženje, raziskave, analiza, India, tourism, tourist geography, marketing, research, analysis Full text (outside link) |
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6. Marketing strategy for a micro-brewery startup in SloveniaAna LaRue, 2011, master's thesis Keywords: Slovenija, pivovarstvo, podjetje, poslovni plani, tržne raziskave, tržna analiza, strategija trženja, okolje, analiza, Slovenia, brewery, enterprises, business plan, market research, market analysis, marketing strategy, environment, analysis Full text (outside link) |
7. Using ZMET method for deciphering the meaning of cooking for consumersAndrej Siljanoski, 2016, master's thesis Keywords: marketing, consumer behaviour, purchasing, decision making, research, methods, qualitative analysis, cases, catering Full text (outside link) |
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9. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, higher education textbook Keywords: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Full text (outside link) |
10. Relationship marketingJohn Egan, 2001, higher education textbook Keywords: kupci, trženje, tržna analiza, potrošnik, marketing, tržne raziskave, marketing, market analysis, market relations, buyers, consumer, loyalty, marketing research Full text (outside link) |