11. An analysis of Wal-Mart's global strategy in the Brazilian marketMetka Dernovšek, 2017, master's thesis Keywords: Brazil, multinational companies, internationalization, strategy, marketing, segmentation, consumer, competition, market, analysis Full text (outside link) |
12. Host government incentives for attracting FDIsGordana Smilevska, 2016, master's thesis Keywords: Macedonia, economic policy, economic development, economic growth, foreign direct investments, promotion, labour market, productivity, research, analysis Full text (outside link) |
13. The low volatility effect on stock market returns - a market anomaly or a risk factor?Laura Godler Čoh, 2016, master's thesis Keywords: capital market, stock exchange, trading, shares, price, changes, yield, models, research, analysis Full text (outside link) |
14. An analysis of tourist motivation in sharing economyAdi Zuka, Aleksandra Zonjić, 2017, master's thesis Keywords: tourism, sharing economy, products, market, research, methodology, data, analysis Full text (outside link) |
15. Does liquidity risk explain the excess returns of the minimum volatility investing strategy?Goran Obradović, 2016, master's thesis Keywords: capital market, investments, risk management, portfolio, evaluation, liquidity, yield, data, analysis Full text (outside link) |
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17. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, higher education textbook Keywords: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Full text (outside link) |
18. Relationship marketingJohn Egan, 2001, higher education textbook Keywords: kupci, trženje, tržna analiza, potrošnik, marketing, tržne raziskave, marketing, market analysis, market relations, buyers, consumer, loyalty, marketing research Full text (outside link) |
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20. An assessment of business opportunities for a software development in the m-Health fieldBrent LaRue, Marko Nikolovski, 2014, master's thesis Keywords: trženje, tržne raziskave, tržna analiza, zdravstvo, elektronsko poslovanje, mobilna telefonija, software, aplikacija, proizvodi, konkurenca, marketing, market research, market analysis, health services, electronic commerce, mobile telephony, software, application, products, competition Full text (outside link) |