1. Monitoring consumer purchasing behavior for wood furniture before and during the COVID-19 pandemicAndreja Pirc Barčić, Manja Kitek Kuzman, Tihana Vergot, Petra Grošelj, 2021, original scientific article Keywords: wood products, furniture, preferences, consumer behavior, purchasing, COVID-19 pandemic, Croatia
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2. Marketing theory2000, higher education textbook Keywords: trženje, teorija, filozofija, strategija trženja, ekonomičnost, gospodarnost, potrošnik, psihologija potrošnika, vedenje, kultura, trg, segmentacija, pozicioniranje, komuniciranje, storitve, neprofitne organizacije, poslovna etika, marketinški splet, zgodovinski pregledi, postmodernizem, prihodnost, predvidevanje, učbeniki, zborniki, marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works
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3. From words to deedsSimona Stojanova, Mila Zečević, Barbara Culiberg, 2023, original scientific article Keywords: consumer, consumer behaviour, ecology, environmental concern, environmental buying behavior, consumer environmental knowledge, perceived consumer effectiveness, perceived personal relevance, mediation
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4. Adoption of collaborative consumption as sustainable social innovationAgnieszka Małecka, Maciej Mitręga, Barbara Mróz-Gorgoń, Gregor Pfajfar, 2022, original scientific article Keywords: Central and Eastern Europe, consumer society, innovations, collaborative consumption, social innovation, theory of planned behavior, CEE region, social norms, novelty seeking
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5. The effect of subjective well-being on consumption behaviorMiha Dominko, Miroslav Verbič, 2022, original scientific article Keywords: marketing, consumer, consumer behaviour, subjective well-being, happiness, consumption, economic behavior
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6. Ethically minded consumer behavior of apparelMaja Hrlec Gorše, Mateja Kos Koklič, Anže Zalokar, 2022, original scientific article Keywords: marketing, consumer behaviour, sustainable development, ethically minded consumer behavior, purchase of ethical clothes, reasons for/against buying, subjective knowledge
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7. Moral categorization of opportunists in cross-border interfirm relationshipsSelma Kadić-Maglajlić, Claude Obadia, Irena Vida, T. Matthew Robson, 2022, original scientific article Keywords: consumption, consumer behaviour, ethics, opportunistic behavior, psychic distance, trust, moral categorization
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8. Combatting climate change through message framing?Aja Ropret Homar, Ljubica Knežević Cvelbar, 2024, original scientific article Keywords: tourism, environment, consumer behaviour, sustainable development, loss framing, voluntary carbon offsets, pro-environmental behavior, attitude-behavior gap, online experiment
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9. Multimedia ad exposure scaleEvin Aslan Oğuz, Gregor Strle, Andrej Košir, 2023, original scientific article Keywords: consumer behavior, engagement, measurement, multimedia communication, advertisement exposure, psychometric instrument
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