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71. Effect of discount price framing on consumer buying behaviour
Lara Humek, 2020, master's thesis

Keywords: marketing, consumer behaviour, purchasing, decision making, price, sales discount, research, analysis
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72. Social media marketing activities and source credibility influence on brand awareness and brand loyalty
Amna Džambić Branković, 2020, master's thesis

Keywords: marketing, brands, consumer, loyalty, social media, research, analysis
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73. Analysing consumer preferences, characteristics, and behaviour to identify energy-efficient consumers
Janez Dolšak, Nevenka Hrovatin, Jelena Zorić, 2020, original scientific article

Keywords: electricity, consumer behaviour, sustainable development, energy efficiency, residential energy market, consumer preference heterogeneity
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74. The phenomenon of programmatic advertising and audience targeting
Neli Lenček, 2019, master's thesis

Keywords: marketing, electronic marketing, information technology, goal, market, consumer, comparative advantages, research, data, analysis
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75. Travel habits of millennials
Bruno Bakula, 2020, master's thesis

Keywords: tourism, travel, youth, trends, consumer, research, analysis
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76. The impact of content shared by Internet celebrities on travel intentions of Chinese millennials
Yangjiaji Li, 2020, master's thesis

Keywords: China, tourism, travel, youth, consumer behaviour, social networks, marketing, analysis
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77. From words to deeds
Simona Stojanova, Mila Zečević, Barbara Culiberg, 2023, original scientific article

Keywords: consumer, consumer behaviour, ecology, environmental concern, environmental buying behavior, consumer environmental knowledge, perceived consumer effectiveness, perceived personal relevance, mediation
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78. Consumer attitudes toward the ethics of neuromarketing in the Western Balkans
Aida Zukić, 2019, master's thesis

Keywords: the Balkans, marketing, neuroscience, consumer psychology, ethics, research, analysis
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79. The bond between country and brand stereotypes
Adamantios Diamantopoulos, Ilona Szőcs, Arnd Florack, Živa Kolbl, Martin Egger, 2021, original scientific article

Keywords: marketing, brands, consumer behaviour, research, country stereotypes, brand stereotypes, stereotype content transfer
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80. When do non-food brands matter to children?
Iva Starc, Barbara Čater, 2020, original scientific article

Keywords: marketing, tourism, consumer, children, brands, non-food products, brand perception, brand attitudes
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