21. Dyadic perspective on marketing accountability and customer perceived value in business relationshipsMaja Arslanagić-Kalajdžić, 2015, doctoral dissertation Keywords: marketing, responsibility, value, consumer, enterprises, customer relationship, economic relations, research, models, analysis Full text (outside link) |
22. Customer-based brand equity model (CBBE) for measurement of MICE destinations brand performanceElena Sibireva, 2014, master's thesis Keywords: turizem, turistična geografija, blagovne znamke, modeli, potrošnik, meritve, analiza, tourism, tourist geography, trademarks, models, consumer, measurements, analysis Full text (outside link) |
23. Cultural values and consumer ethnocentrism in SloveniaAdela Požežnik, 2015, master's thesis Keywords: Slovenija, medkulturno delovanje, etnocentrizem, kultura, vedenje potrošnikov, odločanje, vrednote, raziskave, analiza, Slovenia, cross-cultural activities, ethnocentrism, culture, consumer behaviour, decision making, values, research, analysis Full text (outside link) |
24. Country-of-origin effect on coffee purchase by Italian consumersAlenka Cok, 2016, master's thesis Keywords: Italija, vedenje potrošnikov, nakup, odločanje, kava, poreklo blaga, raziskave, analiza, Italy, consumer behaviour, purchasing, decision making, coffee, country of origin, research, analysis Full text (outside link) |
25. The impact of guerrilla vs. traditional marketing communication on consumer attitudesAna Jankovska, 2015, master's thesis Keywords: trženje, poslovno komuniciranje, oglaševanje, oglas, tipi, vedenje potrošnikov, raziskave, komparacije, marketing, business communication, advertising, advertisement, types, consumer behaviour, research, comparisons Full text (outside link) |
26. Digital marketing in business-to-business marketsIvan Temovski, 2015, master's thesis Keywords: trženje, elektronsko trženje, medorganizacijsko trženje, trendi, potrošnik, case study, visoka tehnologija, Danfoss, marketing, electronic marketing, intercompany marketing, trends, consumer, case study, high technology, Danfoss Full text (outside link) |
27. Consumer ethnocentrism and its effects on the French buying behaviourEva Frančič, 2015, master's thesis Keywords: Francija, trženje, etnocentrizem, medkulturno delovanje, vedenje potrošnikov, research, analiza, France, marketing, ethnocentrism, cross-cultural activities, consumer behaviour, raziskave, analysis Full text (outside link) |
28. Consumer behavior on the Montenegrin wine marketTanja Čavor, 2015, master's thesis Keywords: Črna gora, vinarstvo, vinogradništvo, vedenje potrošnikov, odločanje, tržne raziskave, analiza, Montenegro, wine-business, viticulture, consumer behaviour, decision making, market research, analysis Full text (outside link) |
29. Analysis of young-adults' consumer behaviorZhonghui Ding, 2015, master's thesis Keywords: Slovenija, Hrvatska, Kitajska, kultura, medkulturno delovanje, trženje, vedenje potrošnikov, nakup, odločanje, mladina, mednarodne primerjave, Slovenia, Croatia, China, culture, cross-cultural activities, marketing, consumer behaviour, purchasing, decision making, youth, international comparisons Full text (outside link) |
30. An analysis of consumer ethnocentrism and its sources and effects in MacedoniaMilena Pagovska, 2015, master's thesis Keywords: Makedonija, medkulturno delovanje, etnocentrizem, trženje, vedenje potrošnikov, odločanje, podatki, meritve, Macedonia, cross-cultural activities, ethnocentrism, marketing, consumer behaviour, decision making, data, measurements Full text (outside link) |