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1. Preferences of different target groups of consumers in case of furniture purchase Leon Oblak, Branko Glavonjić, Andreja Pirc Barčić, Teja Bizjak Govedič, Petra Grošelj, 2020, original scientific article Keywords: marketing, buying decision process, furniture, conjoint analysis |
2. Evaluation of factors in buying decision process of furniture consumers by applying AHP method Leon Oblak, Andreja Pirc Barčić, Kristina Klarić, Manja Kitek Kuzman, Petra Grošelj, 2017, original scientific article Keywords: buyer decision process, buying behaviour, wood company, furniture, AHP |
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