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1. Ad personalization and the privacy paradox in data-driven marketing communication strategies
Maja Jovanovska, Maja Kralj, Nejc Jarm, 2020, master's thesis

Keywords: marketing, business communication, advertising, personality, privacy, marketing strategy, research, analysis
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2. Vloga in pomen komuniciranja v času združitev in prevzemov
Ana Marija Bajec, 2013, master's thesis

Keywords: enterprises, company takeovers, mergers, communications, business communication, public relations, personnel, cases, Droga Kolinska, Pivovarna Laško
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3. Increasing product awarness through social media marketing for B2B companies
Iskra Ilieska, Stezimir Trajkovski, 2016, master's thesis

Keywords: interorganizational systems, intercompany marketing, business communication, products, social network, media, enterprises
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4. Marketing communications and distribution of the beverage Pašareta
Izabel Može, 2015, master's thesis

Keywords: marketing, non-alcoholic beverages, new products, consumer behaviour, business communication, advertising, media, direktna prodaja, customer relationship
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5. Primerjava učinkovitosti klasičnega in tehnološko podprtega poslovnega komuniciranja
Peter Podhostnik, 2014, master's thesis

Keywords: communications, business communication, information technology, meetings, pogajanja, Internet, electronic marketing, research, analysis
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6. The impact of guerrilla vs. traditional marketing communication on consumer attitudes
Ana Jankovska, 2015, master's thesis

Keywords: trženje, poslovno komuniciranje, oglaševanje, oglas, tipi, vedenje potrošnikov, raziskave, komparacije, marketing, business communication, advertising, advertisement, types, consumer behaviour, research, comparisons
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7. Measurement of marketing performance and marketing strategy in Slovenian companies
Grega Todorović, Anja Trobec, 2017, master's thesis

Keywords: Slovenia, enterprises, marketing, marketing strategy, business communication, business efficiency, measurements, research, analysis
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8. Comparing the impact of content vs. traditional marketing on consumer attitude
Lena Čargonja, 2017, master's thesis

Keywords: marketing, consumer behaviour, consumer psychology, marketing strategy, advertising, business communication, trends, analysis
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9. Developing an e-commerce platform for Electrolux professional brand
Anna Toffoli, 2018, master's thesis

Keywords: Italy, market, marketing, business communication, relationship marketing, electronic marketing, case study, household appliances, enterprises, Electrolux
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10. Adjusting hotel marketing communication to millennials
Nina Leščanec, 2019, master's thesis

Keywords: tourism, youth, holidays, hotel industry, marketing, business communication, social networks, research, analysis
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