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1. Engineering hedonic attributes to generate perceptions of luxury
Thierry Lageat, Sandor Czellar, Gilles Laurent, 2003

Keywords: trženje, poslovno komuniciranje, blagovne znamke, potrošnik, zadovoljstvo, lojalnost, marketing, business communication, trademarks, consumer, satisfaction, loyalty
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2. Increasing product awarness through social media marketing for B2B companies
Iskra Ilieska, Stezimir Trajkovski, 2016, master's thesis

Keywords: interorganizational systems, intercompany marketing, business communication, products, social network, media, enterprises
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3. Marketing decision-makers in Slovenia: empirical evidence of the importance of marketing function
Vesna Žabkar, Zlatko Jančič, 2008, original scientific article

Keywords: marketing, trženje, tržno komuniciranje, Slovenija, marketing, marketing communication, Slovenia
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4. Specific aspects of persuasion in advertising
Ana Tkalac, 2001, professional article

Keywords: trženje, poslovno komuniciranje, ekonomska propaganda, oglas, proizvodi, teorija, modeli, spremembe, raziskave, psihologija, marketing, business communication, advertising, advertisement, products, theory, models, changes, research, psychology
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5. Marketing communications and distribution of the beverage Pašareta
Izabel Može, 2015, master's thesis

Keywords: marketing, non-alcoholic beverages, new products, consumer behaviour, business communication, advertising, media, direktna prodaja, customer relationship
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6. Marketing across cultures
Jean-Claude Usunier, 2000, higher education textbook

Keywords: trženje, mednarodno trženje, globalizacija, kultura, poslovno okolje, poslovno komuniciranje, potrošnik, tržne raziskave, medkulturno delovanje, odnosi z javnostjo, pogajanje, marketing, international marketing, globalization, culture, business environment, business communication, consumer, market research, cross-cultural activities, public relations, bargaining
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7. Marketing theory
2000, higher education textbook

Keywords: trženje, teorija, filozofija, strategija trženja, ekonomičnost, gospodarnost, potrošnik, psihologija potrošnika, vedenje, kultura, trg, segmentacija, pozicioniranje, komuniciranje, storitve, neprofitne organizacije, poslovna etika, marketinški splet, zgodovinski pregledi, postmodernizem, prihodnost, predvidevanje, učbeniki, zborniki, marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works
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8. Financial Times marketing casebook
Levela Rickard, Kit Jackson, 2000, higher education textbook

Keywords: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
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9. Global marketing management
Warren J. Keegan, Bodo B. Schlegelmilch, 2001, higher education textbook

Keywords: trženje, mednarodno trženje, globalizacija, ekonomski vidik, družbeni vidik, kultura, segmentacija, cilj, pozicioniranje proizvoda, mednarodna konkurenca, logistika, poslovno komuniciranje, manageent, trendi, case study, marketing, international marketing, globalization, economic aspect, social aspect, culture, segmentation, goal, positioning, international competition, logistics, business communication, trends, case study
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10. Primerjava učinkovitosti klasičnega in tehnološko podprtega poslovnega komuniciranja
Peter Podhostnik, 2014, master's thesis

Keywords: communications, business communication, information technology, meetings, pogajanja, Internet, electronic marketing, research, analysis
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