|
42. Slabosti digitalnega trženja z vidika oglaševalskih agencij in oglaševalcevAna Lapanja, 2021, master's thesis Keywords: trženje, elektronsko trženje, digitalizacija, blagovne znamke, image, varnost, efektivnost, raziskave, analiza Full text (outside link) |
43. Consumer confusion caused by nutrition apps in product healthiness evaluationMila Zečević, Petar Gidaković, Vesna Žabkar, Mateja Kos Koklič, 2022, original scientific article Keywords: marketing, nutrition, consumer behaviour, consumer confusion, perceived healthiness, attitude certainty, inconsistent information, nutrition apps Full text (file, 801,88 KB) This document has more files! More... |
44. User perspectives of diet-tracking appsMila Zečević, Dejan Mijatović, Mateja Kos Koklič, Vesna Žabkar, Petar Gidaković, 2021, original scientific article Keywords: diet-tracking apps, mobile apps, user reviews, topic modeling, n-grams, mHealth, nutrition, diet, well-being Full text (outside link) This document has more files! More... |
45. Vloga nostalgije pri odločanju porabnikov v SlovenijiŠpela Prešeren, 2017, master's thesis Keywords: trženje, vedenje potrošnikov, psihologija potrošnika, prehrana, nakup, odločanje, raziskave, analiza, primeri Full text (outside link) |
|
|
48. Mobilni telefon kot inovativno oglaševalsko orodjeNataša Golf, 2014, master's thesis Keywords: trženje, mediji, mobilna telefonija, pospeševanje prodaje, oglaševanje, direktno trženje, primeri, raziskave, analiza Full text (outside link) |
|
50. Otrok kot pobudnik nakupov izdelkov, namenjenih otrokomMojca Borštnar, 2013, undergraduate thesis Keywords: trženje, vedenje potrošnikov, odločanje, nakup, otroci, oglaševanje, raziskave, analiza Full text (outside link) |