1. Transition towards sustainability
Jana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier, 2019, original scientific article

Keywords: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerism
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3. International entrepreneurial orientation and the intention to internationalize
Mitja Ruzzier, Evan J. Douglas, Maja Konečnik Ruzzier, Jana Hojnik, 2020, original scientific article

Keywords: international entrepreneurship, entrepreneurial intention, entrepreneurial orientation, internationalization, attitude to sustainability
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