3 results
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1. The bond between country and brand stereotypes Adamantios Diamantopoulos, Ilona Szőcs, Arnd Florack, Živa Kolbl, Martin Egger, 2021, original scientific article Keywords: marketing, brands, consumer behaviour, research, country stereotypes, brand stereotypes, stereotype content transfer |
2. The interplay of brand, brand origin and brand user stereotypes in forming value perceptions Petar Gidaković, Ilona Szőcs, Adamantios Diamantopoulos, Arnd Florack, Martin Egger, Vesna Žabkar, 2021, original scientific article Keywords: marketing, brands, image, consumer behaviour |
3. Do brand warmth and brand competence add value to consumers? Živa Kolbl, Adamantios Diamantopoulos, Maja Arslanagić-Kalajdžić, Vesna Žabkar, 2020, original scientific article Keywords: consumer, brands, consumer behaviour, marketing |
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