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1. Psihološki dejavniki globalne ekonomske krize 2008-2009
Živa Kolbl, 2011, undergraduate thesis

Keywords: mednarodne finance, krize, recesije, vedenjske znanosti, psihologija, kapital, konkurenca, ekonomski vidik
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2. Stališča porabnikov do nakupa novega avtomobila preko spleta
Erika Mavri, 2021, undergraduate thesis

Keywords: trženje, vedenje potrošnikov, nakup, odločanje, spletna trgovina, raziskave, analiza
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3. Pomladitev blagovne znamke s targetiranjem nove ciljne skupine
Nika Đođ, 2021, undergraduate thesis

Keywords: trženje, elektronsko trženje, mediji, družbena omrežja, blagovne znamke, medgeneracijske razlike, spremembe
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4. Using screencasting videography to analyse consumer online fashion clothing purchase intention ; a comparison between men and women
Mihaela Kolačević, 2022, master's thesis

Keywords: marketing, consumer behaviour, purchasing, decision making, textile industry, izbira, sex
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5. Identifikacija porabnikov z blagovno znamko
Živa Kolbl, Selma Saračević, 2020, original scientific article

Keywords: trženje, potrošnik, blagovne znamke, identifikacija porabnikov, blagovna znamka, potreba po edinstvenosti, stereotipi, tipični uporabniki znamke
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6. The bond between country and brand stereotypes
Adamantios Diamantopoulos, Ilona Szőcs, Arnd Florack, Živa Kolbl, Martin Egger, 2021, original scientific article

Keywords: marketing, brands, consumer behaviour, research, country stereotypes, brand stereotypes, stereotype content transfer
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7. Do brand warmth and brand competence add value to consumers?
Živa Kolbl, Adamantios Diamantopoulos, Maja Arslanagić-Kalajdžić, Vesna Žabkar, 2020, original scientific article

Keywords: consumer, brands, consumer behaviour, marketing
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8. The impact of vehicle electrification on consumer brand perceptions of BMW i
Jure Hodnik, 2023, master's thesis

Keywords: car industry, cars, electric vehicles, marketing, brands, consumer, consumer behaviour
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9. The influence of active brand hate on the desire for revenge
Tina Meža, 2023, master's thesis

Keywords: marketing, brands, consumer behaviour, consumer psychology, psychology, ethics, research, analysis
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10. Vpliv impulzivnega nakupovanja na po-nakupno obžalovanje in po-nakupno vedenje kupcev
Lejla Harbaš, 2023, master's thesis

Keywords: trženje, vedenje potrošnikov, nakup, odločanje, zadovoljstvo, raziskave, analiza
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