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362. A comparison of perceptions about the global brands on the basis of ethnocentrism in India and SloveniaManodnya Malekar, 2022, master's thesis Keywords: Slovenia, India, marketing, brands, McDonalds, L'Oreal, ethnocentrism, research, analysis Full text (outside link) |
363. The impact of inflation on consumer behavior of millennialsRok Križaj, 2022, master's thesis Keywords: marketing, purchasing, decision making, consumer behaviour, inflation, youth, generation gap, research, analysis Full text (outside link) |
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366. Impact of social media engagement and email communication exposure on the online subscription services customerMatej Kovač, 2022, doctoral dissertation Keywords: marketing, social networks, consumer, business communications, brands, relationship marketing, loyalty, models, research, analysis Full text (outside link) |
367. International comparisons and intra-national heterogeneity of young-adult consumer characteristics in ChinaZhonghui Ding, 2022, doctoral dissertation Keywords: marketing, consumer, youth, generation gap, decision making, ethnocentrism, cross-cultural activities, regions, international comparisons, China Full text (outside link) |
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370. Ethically minded consumer behavior of apparelMaja Hrlec Gorše, Mateja Kos Koklič, Anže Zalokar, 2022, original scientific article Keywords: marketing, consumer behaviour, sustainable development, ethically minded consumer behavior, purchase of ethical clothes, reasons for/against buying, subjective knowledge Full text (file, 204,90 KB) This document has more files! More... |