20.500.12556/RUL-99542 Predstavitvena brošura in zloženka za Urban hotel v Ljubljani Promotional booklet and leaflet for Urban hotel in Ljubljana Namen diplomske naloge je bil oblikovati in izdelati brošuro ter zloženko za novoustanovljeni hotel v Ljubljani. Teoretični del se prične z definicijo brošure in s primerjavo brošure s knjigo. Nadaljuje se z grobim opisom postopkov za izdelavo teh dveh tipov tiskovin. Opisana je izdelava brošur na broširnem stroju, predstavljeno je tiskanje knjigoveških pol in zgibanje ter znašanje le-teh. Ker gre za oblikovanje tiskovine, so predstavljeni tudi tipi papirja in možne tiskarske tehnike. Teoretični del se zaključi s pregledom delitve brošur glede na vezavo, z načini broširanja in namenom brošure. V eksperimentalnem delu je opisan potek dela pri oblikovanju brošure in zloženke. Začne se s pregledom hotela in njihovih obstoječih tiskovin ter ugotavljanjem lastnosti elementov celostne grafične podobe. Nato sta pripravljena vzorca za določitev formata brošure. Po določitvi elementov celostne grafične podobe (CGP), formata in definiranju vsebine je v nadaljevanju opisan postopek oblikovanja brošure in zloženke. Oblikovanje se začne s postavitvijo mreže ter se nadaljuje z opisom in obrazložitvijo vsake strani v zloženki posebej. Obravnavane so variacije mreže glede na ustreznost vsebin. Opisano je tudi, kako se oblika prilagaja vsebini in obratno. Sledi opis oblikovanja zloženke. Poglavje se zaključi z opisom izbire ustreznega papirja za tisk oblikovanih tiskovin. Končna rezultata diplomske naloge sta brošura in zloženka za Urban hotel v Ljubljani. The purpose of this thesis was to design and produce a booklet and a leaflet for the newly established hotel in Ljubljana. The theoretical part begins with the definition of the booklet and its comparison with the book. It continues with a rough description of the procedures for making these types of printed material. Working with the booklet on the brochure printing machine is roughly described. Also presented are a print bookbinding, half folding and assembling. Because we are dealing with the printed materials, paper types and possible printing techniques are also presented. The theoretical part ends with an overview of the booklets distribution in relation to the brochuring type, with the binding and purpose of the brochure. The experimental part describes the workflow for the creation of the booklets and leaflets. It begins with a review of the hotel, their existing printed material and identifying features and elements of the corporate identity. Then, the sample for the determination of the brochure’s format is prepared. After extracting the elements from CI, defining the format and the content the process of designing of the booklet and leaflets is presented. The design begins with the formation of the grid and continues with a description and explanation of each page of the booklet. The variations of the grid depending on the adequacy to the content is also described. It is also describes how the design is adapted according to the content and vice versa. After that, a description of the leaflet design process follows. The chapter ends with the description of the selection of the appropriate paper for printing. brošura zloženka oblikovanje promocijski material tisk booklet leaflet design promotional material printing true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2018-01-31 07:15:07 2018-01-31 07:15:12 2022-08-24 16:57:20 0000-00-00 00:00:00 2018 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 59939 185.pdf 185.pdf 1 1BC3216265D5654FC05689CFFA49FA12 47e099621d0a0cfe846461872ca674f7cefc16e1b76c5ffc87cbd0567783d58e 95f1b3ec-a1b4-11eb-a523-00155dcfd717 20.500.12556/rul/75b50f75-8a17-472b-ae34-270e043a2480 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=109022 Naravoslovnotehniška fakulteta 0 0 0