20.500.12556/RUL-95341 Vizualna identiteta klubskega maratona Visual identity of the club marathon Diplomsko delo z naslovom Vizualna identiteta Klubskega maratona obravnava vsakoletni glasbeni podvig Radia Študent, imenovan Klubski maraton. Vizualna identiteta je vizualno izražanje podobe organizacije. Izdelati kvalitetno vizualno identiteto je dokaj zahteven in obsežen postopek, ki poteka v več stopnjah. Za uspešno izpeljavo tega postopka moramo poznati organizacijo, njeno zgodovino in namene v prihodnosti. Za izdelavo vizualne identitete potrebujemo tudi znanje s področja likovne teorije in trenutnih trendov na sceni grafičnega oblikovanja. Poleg vizualne identitete Klubskega maratona se osredotočimo predvsem na serijo plakatov. Plakat je tiskani medij večjega formata, ki služi kot dekoracija ali oglaševalski pripomoček. Diplomsko delo je razdeljeno na teoretični in praktični del. V prvem delu podrobneje raziskujemo postopke nastajanja vizualne identitete, osnovne likovne prvine, kompozicije in trende v grafičnem oblikovanju. Drugi del je praktičen. V njem razkrijemo namene in cilje, izvemo nekaj o Klubskem maratonu in njegovi zgodovini. S pomočjo pridobljenega znanja analiziramo preteklih pet plakatov tega dogodka in se lotimo oblikovanja vizualne identitete. Za izdelavo vizualne identitete uporabimo določeno programsko in strojno opremo, ki jo v delu tudi predstavimo. Analiziramo vseh pet plakatov, ki se med seboj povezujejo, in predstavimo promocijski material, ki ga za Klubski maraton že vrsto let uporablja Radio Študent. The diploma thesis titled Visual Identity of the Club Marathon deals with the yearly musical challenge of Radio Student, called Club Marathon. Visual identity is the visual expression of the image of the organization. The process of developing a high-quality visual identity is quite a complex and comprehensive process which takes place in several steps. For a successful completion of this project, we need to know the organization, its history, and its future intentions. To create a good visual identity, we need to know the art theory and current trends in graphic design. In addition to the visual identity of the Club Marathon, we focus primarily on the series of posters. A poster is printed media in a large format, which serves as decoration or as an advertising tool. The thesis is divided into the theoretical and the practical part. The first part explores the formation of the process of visual identity, basic art elements, compositions and trends in graphic design. In the practical part, we explore the Club Marathon and its history. We analyze five posters of the past events. Using the acquired knowledge, we introduce the manufacturing process of the visual identity, which we use certain software and hardware for. As the result, a series of five posters emerges. We analyze all the five posters, which are totally different but they are connected in one poster. Furthermore, we design advertising material which Radio Student used for many years. vizualna identiteta grafično oblikovanje likovni elementi Klubski maraton serija plakatov. visual identity graphic design art elements Club marathon series of posters. true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2017-09-20 14:07:31 2017-09-20 14:07:32 2022-08-10 06:07:48 0000-00-00 00:00:00 2017 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 57232 188.pdf 188.pdf 1 D00398AFA36AA21B10BDBD2ED16BB00D 9ba1b4063a2d81be135d4fd4d37aab5b06bb4793b525935ed8fac086161ce40c b93f35f9-a1b3-11eb-a523-00155dcfd717 20.500.12556/rul/eb7ca77c-3b06-40f4-8986-775cd2a58fba https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=103910 Naravoslovnotehniška fakulteta 0 0 0