20.500.12556/RUL-91227 Analitična priprava podatkov za zajem promocijskega videa Analytical data preparation for capture of promotional video V magistrskem delu je bil izdelan promocijski video interiernih avtomatskih drsnih vrat product line 400 podjetja Doorson, s katerim se je želelo povečati povpraševanje strank po omenjenem proizvodu. Podatki so bili pridobljeni iz različnih stopenj razvoja proizvoda, pregleda konkurenčnega trga in izvedene ankete. Na podlagi analitično zbranih podatkov je bil izdelan vsebinski scenarij, ki je bil v pomoč pri snemanju in montaži promocijskega videa. Izdelan promocijski video je bil nato oglaševan na različnih komunikacijskih kanalih, kot so: sejem BAU 2017 v Münchnu, na YouTube, spletnem mestu podjetja Doorson, družbenih omrežjih in neposredni elektronski novici, oblikovani v spletni aplikaciji Mailchimp. Rezultati so pokazali, da se je na podlagi objave promocijskega videa na sejmu, družbenih omrežjih, spletnem mestu in pošiljanju neposredne pošte, zanimanje za interierna avtomatska drsna vrata product line 400 dvignilo za 50 %, prav tako pa je bilo ugotovljeno, da se lahko z njim predstavi enostavna uporaba proizvoda. Kot nadgradnjo bi priporočali izdelavo še enega videa, v katerem bi bile podrobneje predstavljene tehnične lastnosti proizvoda. Na podlagi pridobljenih rezultatov zaključujemo, da je promocijski video dobro marketinško orodje, s katerim hitro in učinkovito dosežemo bodoče kupce. The master's thesis presents a promotional video of interior automatic sliding doors product line 400 by company Doorson, the purpose of which was to increase customer demand for the mentioned product. The data was obtained by means of various product development stages, competitive market analysis and the conducted survey. A content script, which was of assistance with promotional video production and editing, was made by means of analysing the obtained data. Next, the promotional video was advertised on various communication channels, such as BAU 2017 Munich fair, YouTube, Doorson company webpage, social media and through e-mail newsletters designed by means of Mailchimp application. The findings have shown that customers' interest in the interior automatic sliding doors product line 400 increased by 50% due to the promotional video displayed at the fair, on social media, webpage and by sending direct e-mails. Additional findings indicate that the promotional video is a valuable tool for presenting the product's easy usage. As an upgrade, it is recommended to compile another video that would present the technical features of the product in more detail. Based on the obtained results, it can be concluded that a promotional video is a valuable marketing tool that reaches potential customers in a quick and effective way. promocijski video vizualizacija podatkov oglaševanje promocijskega videa analitična priprava podatkov promotional video data visualization advertising promotional video analytical data preparation true false false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2017-03-25 07:15:08 2017-03-25 07:15:13 2022-08-09 21:20:53 0000-00-00 00:00:00 2017 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 50526 RAZ_Cehner_Ajda_i2017.mp4 RAZ_Cehner_Ajda_i2017.mp4 1 E6411B7B7223B723B2DC509EA03AA701 26a85d923f0f4f3e9aba55441c7d269c6a74ab2445e212bfb93cb13818f6e582 d0760cb5-a1b2-11eb-a523-00155dcfd717 20.500.12556/rul/7e5b8c56-6a85-4621-a680-b4e19daf2a7e https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=97364 1.pdf 1.pdf 1 743859A67598DC1C7AB305B26210877C b4bbd0487f9a77acc88d91247458d72cf345fff48cafd19ac9b43f420f8b4486 5fd298c4-a1b2-11eb-a523-00155dcfd717 20.500.12556/rul/0917fb86-0f84-4b47-8157-7bde41d6f343 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=95411 3$$Priloga_B_Ajda_Cehner.pdf 3$$Priloga_B_Ajda_Cehner.pdf 1 A8D10F064E8B76FD410AA04008595C77 829b59a63d37e5db78e65da054af551174283f15c70ed31231d8206de0b49b9e 5ffb23b3-a1b2-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=95413 2$$Priloga_A_Ajda_Cehner.pdf 2$$Priloga_A_Ajda_Cehner.pdf 1 B96D1395466EEA2614D3303A8A42F0CC ffc5f7ad5ea369cbc0ee5967feeed456aa79bb998d75f433da8a56833dfaef82 5fea6e92-a1b2-11eb-a523-00155dcfd717 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=95412 Naravoslovnotehniška fakulteta 0 0 0