20.500.12556/RUL-83813 Plačljivo spletno oglaševanje Paid online advertising V dobi, ko postaja splet eden večjih kanalov za prodajo in širjenje informacij, se organizacije, podjetja in posamezniki srečujejo s tem, kako svoja spletna mesta predstaviti širši množici ljudi in privabiti nove obiskovalce. V diplomski nalogi je predstavljeno plačljivo spletno oglaševanje, s katerim lahko prav vsak lastnik spletnega mesta, tudi posameznik, pripelje obiskovalce na svojo stran na enostaven in hiter način. Predstavljeni so glavni kanali za oglaševanje, glavni svetovni in lokalni igralci, tehnologije in orodja, ki nam pomagajo spremljati in optimizirati oglaševanje, dobre prakse, ki smo jih spoznali tokom raziskovanja spletnega oglaševanje. In time when internet is becoming one of the major channels for sales and spreading information, organizations, companies and individuals face challenges on how to present their websites to wider audience as well as attract new visitors. In this thesis we have presented paid online advertising, which can be used by any website owner, even individual, to drive visitors to their websites in an easy and fast way. We have also presented main advertising channels, major global and local players, technology and tools, which help us track and optimize advertising campaigns as well as good practices we acquired during research of online advertising. spletno oglaševanje plačljivo spletno oglaševanje prikazno oglaševanje iskalno oglaševanje Adwords Facebook Google Display Network CPC CPM CPA spletna analitika konverzija cena na klik cena na prikaz oglaševalske mreže online advertising paid online advertising display advertising search advertising Adwords Facebook Google Display Network CPC CPM CPA website analytics conversion cost per click cost per mille advertising networks true false false Slovenski jezik Angleški jezik Diplomsko delo 2016-06-30 13:45:02 2016-06-30 13:45:05 2022-08-02 00:19:59 0000-00-00 00:00:00 2016 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 17683 Damjan_Jure_-_Placljivo_spletno_oglasevanje.pdf Damjan_Jure_-_Placljivo_spletno_oglasevanje.pdf 1 2A799D78B2BEB9161C69B063F41B2EA1 4ea4d79e6f76a94fae64d85bb8109687fe7e4a471830ac7d612268588e74cfd4 5809a68a-a1ae-11eb-a523-00155dcfd717 20.500.12556/rul/d6d5aa83-853d-4dbd-a342-6762bfdc73f9 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=86850 Fakulteta za računalništvo in informatiko 0 0 0