Plačljivo spletno oglaševanje
In time when internet is becoming one of the major channels for sales and spreading information, organizations, companies and individuals face challenges on how to present their websites to wider audience as well as attract new visitors. In this thesis we have presented paid online advertising, which can be used by any website owner, even individual, to drive visitors to their websites in an easy and fast way. We have also presented main advertising channels, major global and local players, technology and tools, which help us track and optimize advertising campaigns as well as good practices we acquired during research of online advertising.
2016
2016-06-30 13:45:02
1060
spletno oglaševanje, plačljivo spletno oglaševanje, prikazno oglaševanje, iskalno oglaševanje, Adwords, Facebook, Google Display Network, CPC, CPM, CPA, spletna analitika, konverzija, cena na klik, cena na prikaz, oglaševalske mreže
online advertising, paid online advertising, display advertising, search advertising, Adwords, Facebook, Google Display Network, CPC, CPM, CPA, website analytics, conversion, cost per click, cost per mille, advertising networks
m5
JURE
DAMJAN
70
Franc
Solina
991
VisID
16
17683
Damjan Jure - Plačljivo spletno oglaševanje.pdf
2200293
Predstavitvena datoteka
2016-06-30 13:45:05