20.500.12556/RUL-64474 Veščina razreševanja interesnih konfliktov in elokventne artikulacije organizacijskega diskurza The skill of solving conflicts between different interests and eloquent articulations of organizational discourse Odnosi z javnostmi so v članku obravnavani kot veščina razreševanja interesnih konfliktov med organizacijo in njenimi strateškimi deležniki. Pri tem se avtor navezuje na teorijo upravljanja z deležniki in elemente Grunigove teorije odnosov z javnostmi, ki jo nadgradi s shemo pogajanj kot matrico interesnih razmerij. V drugem delu pa obravnava tehnike, ki jih opredeli kot elemente organiacijskega diskurza, in programe odnosov z javnostmi, v katerih prepoznava institucionalne kontekste organizacijskega komuniciranja. Article is defining public relations as skill of resolution of conflicts of interests between organization and its strategic stakeholders. In the process it refers to the theory of stakeholders management, to the elements of Gruning's theory of public relations and to the scheme of strategic negotiations as a matrix of relations between different interest positions. In the second part the article is concerned with brief overview of techniques of public relations which are defined as elements of organizational discourse,and of programs of public relations, in which it recognizes institutional contexts of organizational communication. odnosi z javnostjo javnost komuniciranje reševanje konfliktov true false false Fakulteta za sociologijo, politične vede in novinarstvo v Ljubljani Slovenski jezik Neznan jezik Delo ni kategorizirano 2015-07-10 19:53:47 2015-07-10 19:53:47 2022-07-07 03:50:10 0000-00-00 00:00:00 1998 0 0 Str. 738-758 št. 4 Let. 35 julij/avgust 1998 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659 0040-3598 18584413 763652 http://www.dlib.si/details/URN:NBN:SI:doc-JRYLM6NR 1 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=64485 Fakulteta za družbene vede Teorija in praksa 0 0 0