20.500.12556/RUL-64316 Evaluacija odnosov z javnostmi Article presents an overview of use of evaluation theory in public relations. Need for public relations evaluation is growing rapidly during last few years. Reasons for that fact could be found in the growing reputation of public relations, in dissatisfaction of managers because of untagible results of public relations, their demands for justification of growing costs for realization of public relations programmes and in other factors. odnosi z javnostmi modeli vrednotenje public relations model evaluation true false false Fakulteta za sociologijo, politične vede in novinarstvo v Ljubljani Slovenski jezik Neznan jezik Delo ni kategorizirano 2015-07-10 19:51:01 2015-07-10 19:51:01 2022-07-07 03:49:58 0000-00-00 00:00:00 1999 0 0 Str. 668-678 št. 4 Letn. 36 jul.-avg. 1999 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659 0040-3598 19332445 763652 http://www.dlib.si/details/URN:NBN:SI:doc-FMVBQJVI 1 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=64327 Fakulteta za družbene vede Teorija in praksa 0 0 0