20.500.12556/RUL-627 Oblikovanje in uvajanje blagovne znamke Syd Cross diplomsko delo - visokošolski strokovni študij Designing and introducing the Syd Cross brand graduation thesis - higher professional studies Na ciljnem trgu, kjer je veliko ponudnikov, se morajo podjetja boriti za prepoznavnost svojih izdelkov. Eden izmed načinov, s katerim lahko podjetje svojim izdelkom zagotovi prepoznavnost, je oblikovanje blagovne znamke. V podjetju Novoles d.d. smo s tem namenom uvedli blagovno znamko Syd Cross. Proces uvajanja smo okrepili s številnimi trženjskimi aktivnostmi in sestavinami tržnokomunikacijskega spleta. Posamezni ekonomski kazalci so pokazali, da smo pri tem bili uspešni. Each company faces a competitive target market with several providers, which is why it needs to ensure the visibility of its products. One way of achieving this is to set up a brand. To this end, Novoles d.d. introduced the Syd Cross brand. The process of introducing this brand was accompanied by various marketing activities and elements of the market communication web. As shown by specific economic indicators, our goal has been achieved. blagovna znamka oblikovanje uvajanje trženje izdelka brand designing introducing marketing true false false [M. Vukojević] Slovenski jezik Angleški jezik Diplomsko delo 2014-07-11 12:26:25 2014-07-11 12:26:25 2022-07-11 10:36:46 0000-00-00 00:00:00 2011 0 Ljubljana 0 VII, 35 f., [3] f. pril. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138:674.06 1977737 vs_vukojevic_milenko.pdf vs_vukojevic_milenko.pdf 1 693E42F586F7AD38F5917966D5AC9E8E cd79497c668ed0efd4e528ed12aa9b6e159f7c491113a3604b19f1bc8428c35d 65dfcdd2-a1b9-11eb-a523-00155dcfd717 20.500.12556/rul/90b71455-149d-45d5-9340-da41cdbe577a https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=132439 Biotehniška fakulteta 0 0 0