20.500.12556/RUL-61580 Politika prodajnih cen Politics of prices Pri politiki prodajnih cen sta pomembni cenovna politika in politika prodajnih pogojev. Smiselno je tudi proučevati oblike trgov glede na število ponudnikov in povpraševalcev na posameznem trgu, distribucijsko politiko, politiko komuniciranja, pospeševanje prodaje, proces in pomen ljudi ter njihovo vlogo. Splet naštetih dejavnikov skupaj s politiko izdelka pomeni opredelitev trženja (marketing mixa oziroma dejavnikov trženja), ki naj bi ga upoštevalo vsako podjetje pri svojem poslovanju The politics of prices and sales conditions are very important when it comes to the setting of selling prices. It is also reasonable to study the market forms according to the offer and demand at a particular market, the principles of distribution, communication, sales promotion, processes, and the meaning and role of people. The combination of these factors, together with the politics of the product, represents the definition of marketing (marketingmix; or factors of marketing) which should be taken into account in every company at their operations cenovna politika politika prodajnih pogojev oblike trgov distribucijska politika politika komuniciranja pospeševanje prodaje proces ljudje reklama pospeševanje prodaje rabat politics of prices sales conditions market forms principles of distribution communication sales promotion franchising true false false Zveza društev inženirjev in tehnikov gozdarstva in lesarstva Slovenije Slovenski jezik Angleški jezik Delo ni kategorizirano 2015-07-10 19:04:27 2015-07-10 19:04:27 2022-07-05 03:43:16 0000-00-00 00:00:00 2004 0 0 Str. 148-153 št. 5 Let. 56 2004 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 657.474 0024-1067 1182345 13940224 http://www.dlib.si/details/URN:NBN:SI:DOC-AF6D6NGC 1 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=61591 Biotehniška fakulteta Les 0 0 0