20.500.12556/RUL-5610 Samopredstavitve strank in medstrankarska soočenja kot orodje političnega prepričevanja V prispevku obravnavam pomen televizije kot medija, na katerega so politične stranke usmerile dobršen del volilne kampanje. Opredelil sem razliko med propagando in političnim marketingom. Z analiziranjem prisotnosti elementov propagande sem politične stranke uvrstil v štiri skupine, ki se v veliki meri ujemajo z doseženimi volilnimi rezultati. Z analiziranjem vsebine in sodelujočih strank na posameznih strankarskih soočenjih sem identificiral glavne dejavnike, ki so vplivali na gledanost strankarskih soočenj. S primerjavo gledanosti v času volilne kampanje se je pokazalo, da le-ta s približevanjem volitev narašča. Ves čas trajanja kampanje pa je bistveno višja kot v času pred in po njej. The article deals with the importance of TV as a main medium used by political parties in a pre-electoral campaign. The analysis focuses on the difference between propaganda and political marketing. The analysis of propaganda elements presence is based on a division of parties into four groups, according to similar electoral results. By analysing the content and presence of different political parties in TV confrontations, the main factors which determinate the level of audience, were identified. A comparison of the levels two weeks before and two weeks after the pre-electoral campaign enabled us to identify the trends in the last week of pre-electoral campaign. The level is much higher during the campaign than usually. true false false Slovenski jezik Neznan jezik Delo ni kategorizirano 2014-07-11 12:48:34 2014-07-11 12:48:34 2022-04-23 03:40:31 0000-00-00 00:00:00 2001 0 0 Str. 832-847 št. 5 Let. 38 nov. 2001 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.3/.4 0040-3598 20904541 http://dk.fdv.uni-lj.si/tip/tip20015Boh.PDF 1 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=5610 Fakulteta za družbene vede 0 0 0