20.500.12556/RUL-22979 Strateško nakupno vedenje vedenje porabnikov v primeru nakupa hiše Cilj prispevka je uporabiti obstoječe znanje na področju vedenja porabnikov za strateško nakupno vedenje, npr. v primeru nakupa hiše, in sicer z oblikovanjem ter empirično preveritvijo zastavljenega konceptualnega modela. S kvalitativno raziskavo smo dognali, da kognitivni in racionalni dejavniki premalo pojasnijo vedenje porabnikov, ko so ti visoko vpleteni v nakup izdelka, kot je hiša. Poleg posameznikovih lastnosti je treba upoštevati nakupno situacijo, dejavnike okolja, vlogo čustev, izkušenj, podzavesti, potreb in ciljev. The aim of this study is to apply the existing knowledge in the field of consumer behaviour to strategic consumer buying behaviour, such as home purchase, by developing and empirically testing a conceptual model. The results of our qualitative research suggest that cognitive and rational factors do not offer sufficient explanation of consumer behaviour in the case of a high-involvement product such as a house. In addition to the idiosyncratic characteristics of the customer, his/her personal situation and environmental factors, the role of feelings, experience, subconscious factors, needs and goals should to be taken into account. true false false Slovenski jezik Angleški jezik Delo ni kategorizirano 2014-07-11 14:30:40 2014-07-11 14:30:40 2022-06-02 03:51:24 0000-00-00 00:00:00 2008 0 0 Str. 535-551 št. 5 Letn. 45 sep.-okt. 2008 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 330.567.2:303.022 0040-3598 28020573 http://dk.fdv.uni-lj.si/db/pdfs/tip20085_Kos-Koklic_Vida.pdf 1 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=22979 Fakulteta za družbene vede 0 0 0