20.500.12556/RUL-190488 Normative femininity as a discursive effect a critical discourse analysis of Sayaka Murata’s Konbini ningen Normativna ženskost kot diskurzivni učinek kritična analiza diskurza romana Konbini ningen avtorice Sayake Murata This paper analyzes how Sayaka Murata’s novel コンビニ人間 (Konbini ningen; Eng. Convenience Store Woman) constructs, reproduces and destabilizes gender norms, normative femininity, and womanhood in contemporary Japan. Drawing on critical discourse analysis, gender theory, and Judith Butler’s concept of performativity, the study applies Norman Fairclough’s three‑dimensional model to a close reading of key excerpts. The analysis demonstrates how normative scripts of womanhood are not only thematized but also actively produced and enacted: at the micro‑level, choices of lexis, metaphor, and modality; at the meso‑level, interactional routines of concern and advice; at the macro-level, links to the ideology of a male breadwinner, heteronormativity, and gender‑segmented labor regime. The analysis reveals how ‘normal womanhood’ emerges as an effect of discourse rather than as a natural given. Članek analizira, kako roman Konbini ningen (slov. Ženska iz trgovine z mešanim blagom) Sayake Murata konstruira, reproducira in destabilizira spolne norme ter predstave o normativni ženstvenosti v sodobni Japonski. Na podlagi kritične analize diskurza, teorije spola in koncepta performativnosti Judith Butler raziskava uporablja tridimenzionalni model Normana Fairclougha za natančno analizo izbranih odlomkov romana. Analiza pokaže, da se normativni vzorci ženstvenosti skozi diskurz aktivno ustvarjajo in udejanjajo: na mikro ravni z izbiro leksike, metafor in modalnosti, na mezo ravni skozi interakcijske rutine izražanja skrbi in dajanja nasvetov ter na makro ravni prek povezav z ideologijo moškega hranilca družine, heteronormativnostjo in spolno segmentiranim režimom dela. Celotna analiza razkriva, da se »normalna ženstvenost« ne vzpostavlja kot naravno dano dejstvo, temveč kot učinek diskurza. Sayaka Murata gender and discourse Fairclough CDA Japanese literature Japanese women writers Sayaka Murata spol in diskurz Faircloughova kritična analiza diskurza CDA japonska književnost japonske pisateljice true false true Angleški jezik Slovenski jezik Članek v reviji 2026-10-29 13:26:32 2026-11-04 15:46:23 2026-11-10 12:12:30 0000-00-00 00:00:00 2026 0 0 Str. 63-90 no. 2 Vol. 16 2026 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 2232-3317 10.4312/ala.16.2.63-90 ALA16(2)+63-90+Silli+FINAL_(1).pdf ALA16(2)+63-90+Silli+FINAL_(1).pdf 1 1604A2704E467D256B6F38ABB2065F34 f808a6d35b3ea305afaff598faae8138b340401855d42a5bd20ba6c3b4783fcd f6a828d5-d393-11f1-aea2-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=251895 http://journals.uni-lj.si/ala/article/view/27056 0 f2179216-d393-11f1-aea2-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=251894 Filozofska fakulteta Acta linguistica asiatica 0 0 0