20.500.12556/RUL-190213 Vpliv digitalnega sistema naročanja na učinkovitost in poslovno uspešnost v gostinstvu Impact of digital ordering systems on efficiency and business performance in food and beverage sector Magistrsko delo obravnava digitalizacijo procesov v gostinstvu s poudarkom na razvoju in vplivu sistema za samostojno naročanje in plačevanje prek kod za hiter dostop do podatkov. Osrednji problem, ki ga delo naslavlja, je optimizacija učinkovitosti strežbe ter izboljšanje uporabniške izkušnje gostov v obratih z visoko frekvenco obiskovalcev. V teoretičnem delu smo analizirali trenutno stanje na slovenskem trgu, opravili primerjavo s konkurenčnimi rešitvami ter zasnovali vzdržen poslovni model, ki temelji na provizijskem sistemu in nudenju dodatnih digitalnih storitev za gostince. Eksperimentalni del opisuje razvoj najosnovnejšega sprejemljivega produkta opisanega sistema za naročanje in plačevanje. Platforma je bila razvita z uporabo okolja WordPress in ogrodja WooCommerce, pri čemer smo s pomočjo asinhronih procesov ter umetne inteligence Gemini Pro ustvarili odzivno izkušnjo enostranske spletne aplikacije. Tehnična izvedba vključuje napreden sistem zvestobe s poigritvijo, varno žetonizacijo plačilnih kartic prek storitve Revolut, interaktivno analitično središče za ponudnike ter namensko prilagoditev za uporabo na samopostrežnih kioskih. Z raziskavo med gosti in zaposlenimi smo preverili pričakovanja ciljnih skupin ter identificirali ključne metrike za ocenjevanje primernosti lokacij za uvedbo sistema. Rezultati potrjujejo, da digitalni sistem naročanja zmanjšuje obremenitev osebja, skrajšuje čas obrata miz in prek poigritve spodbuja dolgoročno zvestobo gostov. Z izboljšano izkušnjo in ugodnostmi za gosta ter olajšanjem dela zaposlenim izdelan sistem pozitivno vpliva na obe strani v gostinstvu in tako prispeva k boljši izkušnji uporabnikov. The master's thesis examines the digitalisation of processes in the hospitality industry, focusing on the development and impact of a self-ordering and payment system using QR codes. The central issue addressed is the optimisation of service efficiency and the enhancement of the user experience for guests in establishments with a high volume of visitors. In the theoretical section, we analysed the current situation in the Slovenian market, compared it with competing solutions, and designed a sustainable business model based on a commission system and the provision of additional digital services for caterers. The experimental section describes the development of the minimum viable product of the ordering and payment system. The platform was developed using the WordPress environment and the WooCommerce framework, where we created a responsive single-page web application using asynchronous AJAX processes and Gemini Pro artificial intelligence. The technical implementation includes an advanced loyalty system with gamification, secure tokenisation of payment cards via the Revolut processor, an interactive analytics centre for providers, and a dedicated adaptation for use in self-service kiosks. Through a survey of guests and employees, we verified the expectations of target groups and identified key metrics for assessing the suitability of locations for system implementation. The results confirm that the digital ordering system reduces staff workload, shortens table turnover time, and promotes long-term guest loyalty through gamification. By improving the experience and benefits for guests, while also making the work of hospitality employees easier, the developed system has a positive impact on all parties involved in the hospitality industry, thereby contributing to a better user experience. digitalizacija gostinstva sistem naročanja uporabniška izkušnja sistem zvestobe WordPress. hospitality digitalization self-ordering system user experience loyalty system Wordpress. true false false Slovenski jezik Angleški jezik Magistrsko delo/naloga 2026-10-24 09:01:02 2026-10-24 09:01:07 2026-10-25 04:09:49 0000-00-00 00:00:00 2026 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 120352 30440.pdf 30440.pdf 1 EC6D092F81C987842D5FD1C17B083D6C 4786d0d5733cdc7d52d8123a76baed01acdfd0a14de6d6326d39709e5e333634 ad989d5c-cf78-11f1-aea2-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=251417 Naravoslovnotehniška fakulteta 0 0 0