20.500.12556/RUL-189034 Analiza govornih dejanj v japonskih komentarjih z formalnim slogom na družbenih omrežjih An Analysis of Speech Acts in Formal Predicate Style Japanese Comments on Social Media Magistrsko delo raziskuje zakaj in kdaj se japonski uporabniki družbenih omrežij odločijo za rabo formalnega sloga v sicer neformalnem okolju družbenih omrežij. V digitalnem okolju je manj pritiska glede jezikovnih norm kot v pogovoru v živo, kar je povezano z možnostjo anonimnosti, družbenimi normami in digitalne jezikovne kulture. Digitalna komunikacija je pogosto hitra, fragmentirana, javna in usmerjena k širokemu, heterogenemu občinstvu, kar postavlja pod vprašaj ustaljene načine izražanja vljudnosti in funkcijo formalnega sloga. Raziskava temelji na analizi govornih dejanj po klasifikaciji J. Searla in analizi jezikovnih označevalcev vljudnosti v komentarjih japonskih uporabnikov družbenih omrežij. Analiza pokaže, da se formalni slog najpogosteje uporablja v primerih izražanja mnenja, osebnih izkušenj in vrednotenja ter podajanja predlogov in prošenj naslovniku. Analiza povezave med označevalci vljudnosti in govornimi dejanji pokaže, da označevalci vljudnosti niso razporejeni naključno, temveč ima vsaka kategorija govornega dejanja v komentarjih svoj vzorec označevalcev vljudnosti ter jezikovna sredstva, ki podpirajo funkcijo komentarja. Magistrsko delo dokazuje, da se je v komentarjih japonskih družbenih omrežij oblikovala razmeroma ustaljena jezikovna kultura v povezavi z izražanjem vljudnosti v okviru formalnega sloga, ki ni bistveno odvisen od vrste platforme ali področja delovanja naslovljenega podjetja. Analiza pogostosti govornih dejanj in označevalcev vljudnosti med platformami kaže na zanemarljivo majhne razlike med platformami. This master’s thesis examines the reasons for and the circumstances under which Japanese social media users choose to use formal language in the otherwise informal setting of social media. In digital environments, there is less pressure to adhere to linguistic norms than in face-to-face conversation, which is due to the possibility to remain anonymous, as well as social norms and digital language culture. Digital communication is often fast-paced, fragmented, public, and directed to a broad, heterogeneous audience, challenging established ways of expressing politeness and the function of formal predicate style. The study is based on an analysis of speech acts according to J. Searle’s classification and an analysis of formal linguistic markers in comments by Japanese social media users. The analysis shows that formal predicate style is most frequently used when the user is expressing opinions, evaluations, or personal experiences, as well as making suggestions and requests to the addressee. Analyzing the relationship between politeness markers and speech acts reveals that politeness markers are not distributed randomly; rather, each category of speech act in the comments has its own pattern of politeness markers that support the function of the comment. This master thesis demonstrates a relatively established language culture in regards to expressing politeness in the means of formal predicate style use, that has emerged in comments on Japanese social media platforms, which is not particularly dependent on the type of platform or the field or industry or business sector of the company in question. An analysis of the frequency of speech acts and politeness markers across platforms reveals minimal differences between them. formalni slog japonščina govorna dejanja digitalna komunikacija keigo Japanese formal predicate style speech acts digital communication honorifics true false false [M. Zupanc] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2026-10-01 07:20:39 2026-10-01 07:20:40 2026-10-05 11:33:36 0000-00-00 00:00:00 2026 0 Ljubljana 0 87 str. 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 635311 71101.pdf 71101.pdf 1 A0BDEDF3492C616557385C41A5E64493 ef76118b6da87db96151862ca48ce3b1285a6bfbb45e411152b935706eed8408 bc08eb50-bd57-11f1-8bc5-0050569b8976 https://repozitorij.uni-lj.si/Dokument.php?lang=slv&id=249477 Filozofska fakulteta 0 0 0